A holistic digital strategy is about looking at your overall “digital footprint;” each individual component of your digital presence should reflect your overall brand values and business goals.
In addition to visual alignment, where your social media profiles all need to share your brand’s “look and feel,” you also need business alignment.
Creating and sustaining a strong social media profile for your business is essential in the digital age.
41% of social media users believe that the businesses they interact with should have a strong digital presence on social media.
To ensure that you’re using your social media platforms to their full potential, it’s important to measure their success.
By taking the time to look at your metrics, you can identify what tactics are working and what areas need more attention as you move forward.
Here are five ways to measure your business’s social media profile that are sure to help you with your digital strategy moving forward. Continue reading “The 5 Step Social Media Check-up”
Sorry were you looking for content about quitting your job and/or Super Mario Bros? My bad…
Ever click on a link and the resulting content is not at all about what you clicked on or it wasn’t exactly what they promised? Find it annoying and frustrating?
The term for this tactic is “click bait”, and this is where the internet seems to be moving. More and more marketers are using this same methodology to maximize clicks to their free downloads. Promise something big to encourage form completes, meanwhile the actual content is a shadow of what was promised.
It’s annoying. It’s frustrating. And it’s not sustainable for building a business. Continue reading “I Quit My Job. The Reason Why Will Surprise You.”
NorthIQ, a leading provider of digital strategy and digital marketing solutions announced today the further strengthening of their marketing solutions with the addition of Craig Oliphant to their senior leadership team.
Craig brings two decades of marketing expertise to NorthIQ, and has been involved in both B2B and B2C marketing plans during his career. Craig has worked with NorthIQ in a part time role for the past 18 months, but will now bring his full knowledge to bear for all of NorthIQ’s clients. Continue reading “Craig Oliphant Joins NorthIQ to Add Even More Marketing Expertise”
My favourite email every week is Mark Evans Weekly Startup newsletter. Not only does he feature some of his own content every week, but he rounds up a ton of other content each week.
It’s a curated email of incredibly valuable information. Check out a recent issue of the newsletter.
Craig and I send each other links almost daily. The other day he asked a simple question.
“This is cool stuff, why don’t we share it with more people?”
It was so obvious! Of course, why aren’t we sharing this out? We’ve got the tool (MailChimp) to do it, we even have a small mailing list.
Continue reading “We Want to Make Your Business Smarter!”
Just like your website, in order for your work on social media to be effective, you need to have a clear strategy.
Right now major brands like Target and Coca-Cola are building massive social media campaigns with huge teams, but the dirty little secret of social media is that the barriers to entry are non-existent, and local brands can be just as powerful with a tiny fragment of investment. All you need to do is follow a clear strategy.
With 2.8 billion people using social media and 48% of them interacting with businesses on at least one network, it’s apparent that social media isn’t going anywhere.
Creating clear social media objectives will help you reach your business objectives. Continue reading “The 5 Social Media Marketing Objectives You Need in Your Strategy”
Years ago, I was fresh out of school and the company I worked for, a small and growing company sent me to a marketing conference (DMA). This was maybe 2001, 2002. The company I worked for was small and spent a fair bit of budget to send me, a young graphic designer to this marketing conference. It was held by a reputable marketing organization at the time and the topic was direct marketing. In retrospect it was an industry that was about to suffer setbacks. But they were branching out into digital. Continue reading “Why I Am Not A Marketer Anymore”
So many companies out there take their precious email lists and abuse it. Those lists only grow because of a ridiculous “content trickery” strategy where you give away a near-useless piece of content for the right to spam folks. Usually they shrink because prospects who register are really only interested in a free download.
Short term sales at the cost of high unsub rates rule the day and too many companies make this sacrifice. Too many companies are okay with taking their list of names and hammering all the blood (money) out of it they can.
I know the allure of looking at it purely from a numbers standpoint. Open rates. Clicks. Unsubscribes. Revenue. On the short term it’s easy to say that frequent mailing of revenue-generating content that is poorly crafted but sells can help meet quarterly goals. But that is not a plan that sets your business up for long term success. That is not a plan that most companies should be proud of. Continue reading “Stop Abusing Your Email List”
In the always on, hyper-connected, social everything world we live in, people expect to be able to get in touch with your business in whatever way is convenient to them.
- Ten years ago it was unheard of to have a business without a phone number.
- Today, people want to be able to communicate how they want, when they want, where they want.
We faced this problem for one of our clients, All New Comics. They were getting messages from a variety of different places and were losing track of who was asking what, and where.
Peter from All New Comics doesn’t have a Facebook account, so he would never see the Facebook messages. With All New Comics, about 50% of all messages come through Facebook. Other messages would come in via email, while still others came in through Twitter.
He needed a solution that would keep everything in one place, and which would let him respond to people where they were.
We looked around and found a couple of different ways of doing this, and ended up settling on helpdesk software on this, which we very cleverly named “The All New Comics Helpdesk”. Continue reading “You Need to Be Where Your Customers Are”
I signed up for a PDF a couple of weeks ago about something I was moderately interested at the time. To be honest, I saw the file, and was interested in .
Immediately I got three response emails. One contained the PDF that I wanted, the next one (sent five minutes later, before I could even download the file) was a follow up question, and the next, sent 30 minutes after the first, was an urgent plea for me to join a webinar in the next hour.
I kept up with the mailing list for two weeks, and I counted the emails that were sent to me, in the end there were 38 emails delivered to me over the course of 13 days from this one marketer. Continue reading “How Marketers Ruin Email”
Building websites is not hard. Pretty much anyone with access to a computer, some rudimentary HTML skills, and some basic understanding of the way the internet works can build a website.
We’ve established that everyone should have a website in our post on Digital Sharecropping – “Digital Sharecropping is Dangerous“. Not everyone asks the follow up question though.
What is your website doing for you? Is it generating leads? Is it creating opportunities? Is it helping to build your brand?
This is where a digital strategy comes in. Your website is like any other tool in your business, you need to look at it, analyze it, and make sure that it’s delivering results for you. Continue reading “What is a Digital Strategy?”