The biggest problem with digital marketing today is that marketers actually ruin everything. Literally everything. Every digital marketing channel that was valuable at one point has been overused, watered down and ruined.
We posted April 13th called How Marketers Ruin Email. It was a fun write-up about how marketers have abused the email channel but now we’ve realized it didn’t go quite far enough.
Rest assured if a digital channel is effective, somebody out there is quickly trying to wring every cent they can out of it. Especially now that the barrier to entry as a “digital marketer” has lowered – there are how-to guides on everything – anybody can enter the industry as a “leader”. Continue reading “Marketers Ruin Everything”
In 2016, Craig and I attended the Archangel Summit and we posted Inspiration from the Archangel Summit, to contrast the annual 3000 people summit event, event host Giovanni Marsico put on the Archangel Show, a 150 person event held at the Telus headquarters in Toronto.
Giovanni and his partner Dr. Stephanie Estima hosted the event, introducing the show as the same type of conversations that they had with their friends at their dinner parties. All of the guests were members of Archangel Masters – Archangel’s private mastermind group.
Just like the Archangel Summit, I decided to Sketchnote each guest’s most interesting information. Each illustration can be clicked on and enlarged. Continue reading “The Archangel Show 2017”
As we were talking about promotional strategies, Brian brought up the idea of using a pop-over to promote sign ups to the NorthIQ Smarter Business Newsletter (which in my incredibly biased opinion, is the best free marketing information you’ll find on the internet today).
I immediately shot him down and told him that was the single worst idea he had ever had.
Back in the “good old days” we would see the occasional in-page popup. They were usually designed to be useful, maybe to let you log in, or to show you some features you didn’t know were there.
They were useful, so we tended to pay attention to them.
Then, there were more.
Now, in true marketing-ruins-everything fashion they are absolutely everywhere.
And they need to go away. Be put down. Eliminated. Burned at the stake. Continue reading “Stop Using Popups”
In our previous post we wrote that SEO is Big Pile of Crap, in that post we talked about the need to target the right audience, and to turn prospects into leads. We also mentioned funnels briefly. We’re big fans of funnel management here at NorthIQ. Part of our work with our clients is in building a solid digital strategy.
As part of that digital strategy, we talk about the “Buyer’s Journey”, and how you need various touch points during a business relationship before you get the sale.
The number, frequency, and intensity of those touch points can vary based on the product or service, and the price point that you’re working with. Continue reading “The 5 Myths of Funnel Management”
The “On Page SEO” game is out of control, companies are trying to manipulate Google by “optimizing their on page SEO”.
As a result you have entire pages on the internet that look like some sort of SEO Automation Robot has gone wild.
According to the “SEO Experts”, you need to stuff your pages with the keywords you want to rank for, the more times the better!
Each page on your website should have multiple iterations of the keywords you want to rank for. Continue reading “SEO is a Big Pile of Crap”
Do you ever feel like as much as your business is thriving, something seems missing? Your website looks and works great. Your customers are happy.
What about your social media platforms? How are they doing? So it’s your social media presence that’s missing from your business.
A social media presence is an integral piece of any brand, large or small. It’s where the people are all the time.
If you struggle with social media and really need to gain followers, keep reading. This quick guide is for you. Continue reading “How to Use Psychology to Gain Followers”
Last week a key piece of legislation was suspended that could have spelled doom and gloom for business owners in Canada when the Government of Canada suspended a key provision of the Canadian Anti-Spam Law (CASL).
Thanks to successful lobbying by Canadian businesses, charities, not-for-profit corporations, and even citizens, the “Private Right of Action” provisions, essentially the ability lawsuits to be filed for alleged breaches of the legislation, which was to take effect July 1st 2017, was suspended.
This was a great move, not because businesses spam people incessantly, but because other measures are already in place, and these added burdens would have made it harder for Canadian businesses to compete in a global economy. Continue reading “CASL is a Dumb Law That Could Bite Your Business”
I remember when I was young, whenever my cousins and I were being unruly and especially uncivil to each other, my grandma used to tell us “You should treat others as you’d want to be treated yourself.” It seemed awfully naggy, especially with the finger wagging thrown in. At the time I always thought it was ridiculous advice, why would I care how others were treated as long I was treated just fine? People HAD to treat me well.
Maybe there was something to that small piece of advice after all. Maybe this simple advice is why some companies prosper while others struggle. I’ve found that the long term payoff of taking the time to provide a high level of value on every interaction is difficult and time consuming but ultimately pays off. Continue reading “Customer Service: Maybe your Grandma’s Advice was Right”
You need a lot of great services to run a website effectively. You need a domain, somewhere to host your content, methods to send out emails, and you need to see how effective you are being.
It’s not nearly as simple as it sounds, there are many choices, and what you do with one service can affect how you use another. Many people often go for the cheapest solution, or they use the company which spends the most money on advertising (see GoDaddy). Unfortunately those usually aren’t the right solutions.
This is a list of the services that we use to create a website, it’s been honed and refined over two decades into the services we find most reliable. Continue reading “The Tools We Use to Run Websites”
A holistic digital strategy is about looking at your overall “digital footprint;” each individual component of your digital presence should reflect your overall brand values and business goals.
In addition to visual alignment, where your social media profiles all need to share your brand’s “look and feel,” you also need business alignment.
Creating and sustaining a strong social media profile for your business is essential in the digital age.
41% of social media users believe that the businesses they interact with should have a strong digital presence on social media.
To ensure that you’re using your social media platforms to their full potential, it’s important to measure their success.
By taking the time to look at your metrics, you can identify what tactics are working and what areas need more attention as you move forward.
Here are five ways to measure your business’s social media profile that are sure to help you with your digital strategy moving forward. Continue reading “The 5 Step Social Media Check-up”