We have previously written about “Getting Started in Content Marketing” where we discussed content strategy, and what you want to get out of the experience of content marketing, where you will send people, what channels you’ll market with, how to format your postings, and how you’ll know you’re successful.
In our NorthIQ Smarter Business Guide we talk about figuring out who your customers are and creating personas around them.
Today we’re going to discuss how you can use content marketing to find your customers. Continue reading “How to Write Content That Helps Find Your Customers”
When you’re writing on the web, you need to think about your what your message is, and how you will tell your story. A great idea with poor execution will fail. Great execution with a bad idea will fail. You need both a great idea with an amazing “hook,” and you need to execute on that idea well.
Well-written content will be read by more people, more often, and will be shared more than poorly written content.
There’s a few simple rules you can follow to make your writing better. Continue reading “Simple Rules for Writing on the Web”
I have been registering domain names since the early 1990’s, I’ve had domains swiped out from under me, I’ve forgotten to renew domains, and I’ve bought more domains than I’ve ever used.
I recently got an urgent text from Peter at All New Comics. He had a letter from a company called “IDNS” who told him that he needed to renew his domain immediately, or he would risk using it. All he needed to do was provide his credit card number and mail the form back for him. Domain renewal would be done for $40.00USD per year (with a 2 year $10 discount, and a whopping $40 discount if he renewed for 5 years). Continue reading “Don’t be Fooled by Domain Renewal Mail”
Former Defence Secretary of the United States, Donald Rumsfeld’s most famous quote is about knowing what you know, and knowing what you don’t know…and then not knowing other things you don’t know. A lot of people made fun of it, but it’s an accurate and smart comment.
As we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns—the ones we don’t know we don’t know.
Continue reading “The 4 Questions That Will Make Your Business Smarter”
Communication is the key weapon in any marketer’s toolbox. Content Marketing is a trendy term now. Companies and people are using high quality content to get more traffic, and to build more leads. In order to effectively content market you need to understand the basic principles of communication that will get your content noticed.
Before you even get started in content marketing there are several things you need to have ready. Continue reading “Getting Started in Content Marketing”
Before I was an internet superhero, I learned how to be a TV producer. I spent three years learning how to make good video. After my education, I did some work in music videos, and I worked at a world renowned Canadian Sports Network for a decade where I got hired because I knew how to use a computer, and I understood the principles of good video.
Most of the video on the internet sucks, and it makes me sad for the people who are making it. To be completely open, I have a much higher bar than the average person. I’ve used cameras worth tens of thousands of dollars, have had access to wireless mic setups worth thousands of dollars and used high end editing machines. Continue reading “Good Video Makes You Look Good”
2016 was the first full year in business for NorthIQ Business Solutions, and it was a good one. We learned some great lessons, got certified in a few different areas, and are ready to do even more awesome things in 2017. Continue reading “Looking Back at 2016 and Ahead to 2017”
I implore you, from my heart, I implore marketers to understand how most of us are functioning in a negative way and to get to a point where we are moving forward.
There are two important ways that marketers are not performing.
- Marketers are not aligned with business goals.
- Marketers are lazy about measuring their efforts.
In 2016 and into ‘17, ‘18, in-house marketers and digital agencies need to align to business goals, they need to measure their efforts in terms of revenue, and they need to ditch the old fashioned advertising values. Values that use soft metrics to measure success. Continue reading “Marketers Need to Improve; They are Not Pulling Their Weight”
Manage Comics has been around for a little over a year now, and we’re really happy with where it is. We’ve had a year of heavy usage, we’ve monitored trends, and we’ve seen places we can improve. Plus we actually talked to our users, which gave us an entirely different point of view.
The first thing we did was actually speak with the first beta user of the site. Peter runs All New Comics, and he’s been integral to getting Manage Comics working (including being our first customer). He’s had a few requests, and we’ve tried to accomodate him with little things here and there. Continue reading “Huge Updates Coming Soon to Manage Comics”
Automation is a marketing trick that can seem like magic, but just like anything, there is a very simple recipe you can follow to make it happen. Automation reduces the amount of work that you have to do in order to reach out to every new lead, and it helps to create an instant connection to your brand, because you are immediately reaching back.
One of the most valuable things you can do is offer compelling content that provides insane value. We do this with our How to Make Your Business Smarter guide, and by following these simple steps, you can do the same thing we do! Continue reading “How to Create an Autoresponder That Delivers a Download…for Free”