The Anatomy of a Successful Marketing Automation System

Marketing is the main driver of sales, everything you do is marketing. From the blog posts you write to the branded bags you hand out at your cash register or the business card you send.

However, some things we do as marketers can seem like magic. Especially if everything you’re doing creates value for the user along the way.

People like to get plenty of information before making a purchase, and they do not want to be called until they are ready to buy.

In fact, if you call them too early in the buying process, they may never want to hear from you again. Continue reading “The Anatomy of a Successful Marketing Automation System”

5 Steps to Measure Your Social Media Presence

Creating and sustaining a strong social media presence for your business is essential in the digital age.

41% of social media users believe that the businesses they interact with should have a strong digital presence on social media.

To ensure that you’re using your social media platforms to their full potential, it’s important to measure their success.

By taking the time to look at your metrics, you can identify what tactics are working, and what areas need more attention as you move forward.

Here are five ways to measure your business’s social media profile that is sure to help you with your digital strategy moving forward.

Continue reading “5 Steps to Measure Your Social Media Presence”

Marketing Automation is a Big, Fluffy, Jelly-filled, Glazed Donut

That delicious ring of puffy goodness sits on a plate in front of me. Teasing me with its delicate sugary shine. A donut so stuffed that one drip of red jelly squeezes out the side.

My head says no, but my stomach says yes. Head calculates how far I’d have to jog to burn off the 672 calories. Stomach isn’t worried about such mundane problems. Incredible payoff is 30 seconds away.

Many marketers have bitten into the jelly donut that is “marketing automation”. They hit START on an automation program that shells out countless emails to unsuspecting victims, quickly and furiously. It’s never been easier to do it. Continue reading “Marketing Automation is a Big, Fluffy, Jelly-filled, Glazed Donut”

Why Your Website Sucks – NorthIQ

The NorthIQ Website

Once upon a time we had a cool website, it had a bunch of pages that nobody visited, and some content that nobody read.

In January 2017, I decided to rip it to the bare studs and redo it. My plan was to post a blog post every single week in 2017, and I wanted to focus on the content only.  I used the default WordPress 2017 template, and got to work making it pretty.  A few hours later, I relaunched the site with the new template.

“That’s it?” Craig said. “This website is pretty bland isn’t it?”

“Yup” I replied. “It’s content first. Let’s see what works and what doesn’t, and we’ll see where we go from here.”

It’s been seven months since I launched that “temporary website”, in that time we have launched many different client sites, and we’ve completed untold other things, and yet NorthIQ is still using a temporary website.

This is what is wrong with that website. Continue reading “Why Your Website Sucks – NorthIQ”

Stop the Mindless Death Shuffle for Leads

I’ve been there. Sadly I’ve been there. Wandering around the wreckage of a ruined society, starving, and pursuing the delicious and mouth-watering LEEEAD. They are so easy to catch if you’re persistent…and it’s so easy to brag to the rest of the organization the miraculous successes your efforts have produced.

“We generated 32-billionty leads this quarter!”

But LEEEADS are not a useful metric to share with anybody.

Continue reading “Stop the Mindless Death Shuffle for Leads”

Anatomy of a Website – Raven Studio

Raven Studio - NorthIQ

A few months ago we were approached by Mitch and Sabina Dawson about revamping their digital presence.  They had purchased the company in 2012, and they had evolved the business from office furniture solutions to a more consultative office space design business that focused on the concept of The Living Office.

Update – After we posted this, Mitch Dawson added this comment on LinkedIn:

Working with Brian and his team was an amazing experience. If I had to pick only one NorthIQ Inc. superpower to describe it would be their uncanny ability to amplify and improve our vision for the website. Thanks Brian & team!

Continue reading “Anatomy of a Website – Raven Studio”

How To Critically Review Your Under-performing Marketing Programs

One of the hardest things in Marketing is knowing when your efforts are just not working and to change up what you’re doing. For many, a project can feel like your baby, to be held tightly and loved even if they’re not particularly good at something.

Sometimes a program can “come good” with some effort and elbow grease. But others just won’t work no matter how much effort you put in. They were doomed right from the beginning.

You’ve also perhaps put your reputation on the line to deliver real business results. It’s a frightening thing to look at your work critically when clients or internal stakeholders are questioning results.

Continue reading “How To Critically Review Your Under-performing Marketing Programs”

Marketers Ruin Everything

Marketers Ruin Everything

The biggest problem with digital marketing today is that marketers actually ruin everything. Literally everything. Every digital marketing channel that was valuable at one point  has been overused, watered down and ruined.

We posted April 13th called How Marketers Ruin Email. It was a fun write-up about how marketers have abused the email channel but now we’ve realized it didn’t go quite far enough.

Rest assured if a digital channel is effective, somebody out there is quickly trying to wring every cent they can out of it.  Especially now that the barrier to entry as a “digital marketer” has lowered – there are how-to guides on everything – anybody can enter the industry as a “leader”. Continue reading “Marketers Ruin Everything”

The Archangel Show 2017

The Archangel Show

In 2016, Craig and I attended the Archangel Summit and we posted Inspiration from the Archangel Summit, to contrast the annual 3000 people summit event, event host Giovanni Marsico put on the Archangel Show, a 150 person event held at the Telus headquarters in Toronto.

Giovanni and his partner Dr. Stephanie Estima hosted the event, introducing the show as the same type of conversations that they had with their friends at their dinner parties.  All of the guests were members of Archangel Masters – Archangel’s private mastermind group.

Just like the Archangel Summit, I decided to Sketchnote each guest’s most interesting information.  Each illustration can be clicked on and enlarged. Continue reading “The Archangel Show 2017”

Stop Using Popups

Burn It Anyway!

As we were talking about promotional strategies, Brian brought up the idea of using a pop-over to promote sign ups to the NorthIQ Smarter Business Newsletter (which in my incredibly biased opinion, is the best free marketing information you’ll find on the internet today).

I immediately shot him down and told him that was the single worst idea he had ever had.

Back in the “good old days” we would see the occasional in-page popup.  They were usually designed to be useful, maybe to let you log in, or to show you some features you didn’t know were there.

They were useful, so we tended to pay attention to them.

Then, there were more.

Now, in true marketing-ruins-everything fashion they are absolutely everywhere.

And they need to go away. Be put down. Eliminated. Burned at the stake. Continue reading “Stop Using Popups”