SSSSSSsssSSSSssss!!! Hear that? That’s the sound of your nurturing program you just launched about to blow up. And you’re standing waaaayyy too close. Before you know it that carefully crafted program will be in 100 pieces scattered across the landscape and the cows...read more
We’ve been hand drawing our weekly blog posts since March, and in that time we’ve noticed that our posts stick out more than most, especially on social media. This week we take a look at how we create these images, and some of the different tools that we use.read more
How hard is it to sell toys? Seriously. Somehow Toys R Us has managed to get themselves into a position to need to file for Chapter 11 Bankruptcy protection. We think we know why, and the answer to their problem is “Innovate or Die”.read more
Marketing is the main driver of sales, everything you do is marketing, from the blog posts you write to the branded bags you hand out at your cash register or the business card you send.
However, some things we do as marketers can seem like magic, especially if everything you’re doing creates value for the user along the way.read more
Creating and sustaining a strong social media profile for your business is essential in the digital age.
41% of social media users believe that the businesses they interact with should have a strong digital presence on social media.read more
That delicious ring of puffy goodness sits on a plate in front of me. Teasing me with its delicate sugary shine. A donut so stuffed that one drip of red jelly squeezes out the side. You know the sugar rush will hit you, and that you will pay for this later, but the deliciousness of marketing automation can’t be ignored.read more
Once upon a time we had a cool website, it had a bunch of pages that nobody visited, and some content that nobody read.
In January 2017, I decided to rip it to the bare studs and redo it. My plan was to post a blog post every single week in 2017, and I wanted to focus on the content only. I used the default WordPress 2017 template, and got to work making it pretty. A few hours later, I relaunched the site with the new template.read more
It’s a wasteland out there, marketers are blindly shuffling around, hoping for any tasty morsel of live lead, they hear the wailing of the sales organization “LEEEADS” they moan, and marketers deliver leads, but because the quality of the leads is so low, the endless hordes moan for more. LEEEADS. LEEEADS. LEEEADS.read more
NorthIQ was recently commissioned by Raven Studio to create a digital strategy to support the launch of a new digital presence of the company which was formerly known as Facility Resources.read more
One of the hardest things in Marketing is knowing when your efforts are just not working and to change up what you’re doing. For many, a project can feel like your baby, to be held tightly and loved even if they’re not particularly good at something. Sometimes a...read more