We have been working on lead nurturing programs for years, and we have finally crafted and refined a formula that fully expresses what we do. Before we get to the formula though, we want to share how good content that follows the buyer’s journey can help you to nurture your leads and turn leads into prospects and prospects into customers.read more
Want to know a secret? despite what you’ve heard, you don’t need to hire a Search Engine Optimization (SEO) company, you don’t need a marketing agency to come in and do your SEO. What you need is content that outlines the pain points your prospects are having, and details the benefits of your solution.read more
In our first episode of Hot Buzz we talked a little bit about measuring your web site. It was difficult to get a solid answer out do to the tremendous burning provided by Lethal Dose hot sauce. If you own a business or are responsible for marketing at an organization...read more
Each year we set out some goals for ourselves and figure out what will make NorthIQ the business we ultimately want it to become. We want NorthIQ to be a small company, we’re targeting a total size of 10 employees. We want to do good work that we enjoy. We want to work with clients who we like. We want to provide ludicrous value to our clients. We want to make a difference at our client companies.read more
Websites and Marketing are two things that Craig Oliphant and Brian Garside know well. Hot wings are something that both Brian and Craig agree are delicious. In this, the first episode of Hot Buzz, Craig and Brian chow down on some hot wings, and ask each other some hot questions.read more
Last week Craig and I got together to figure out where we want to take NorthIQ in 2018 and beyond. We sat down and wrote out our “starts, stops, and continues”, and then used those as a framework for what we were going to work on this year.read more
One more project we’re proud of.
We love comic shops, and we’ve got a long history with making comic stores better. That’s why we created Manage Comics, a product that helps comic store owners offer a better subscription service through their store.