5 Steps to Measure Your Social Media Presence

Creating and sustaining a strong social media presence for your business is essential in the digital age.

41% of social media users believe that the businesses they interact with should have a strong digital presence on social media.

To ensure that you’re using your social media platforms to their full potential, it’s important to measure their success.

By taking the time to look at your metrics, you can identify what tactics are working, and what areas need more attention as you move forward.

Here are five ways to measure your business’s social media profile that is sure to help you with your digital strategy moving forward.

Continue reading “5 Steps to Measure Your Social Media Presence”

Why Your Website Sucks – NorthIQ

The NorthIQ Website

Once upon a time we had a cool website, it had a bunch of pages that nobody visited, and some content that nobody read.

In January 2017, I decided to rip it to the bare studs and redo it. My plan was to post a blog post every single week in 2017, and I wanted to focus on the content only.  I used the default WordPress 2017 template, and got to work making it pretty.  A few hours later, I relaunched the site with the new template.

“That’s it?” Craig said. “This website is pretty bland isn’t it?”

“Yup” I replied. “It’s content first. Let’s see what works and what doesn’t, and we’ll see where we go from here.”

It’s been seven months since I launched that “temporary website”, in that time we have launched many different client sites, and we’ve completed untold other things, and yet NorthIQ is still using a temporary website.

This is what is wrong with that website. Continue reading “Why Your Website Sucks – NorthIQ”

Anatomy of a Website – Raven Studio

Raven Studio - NorthIQ

A few months ago we were approached by Mitch and Sabina Dawson about revamping their digital presence.  They had purchased the company in 2012, and they had evolved the business from office furniture solutions to a more consultative office space design business that focused on the concept of The Living Office.

Update – After we posted this, Mitch Dawson added this comment on LinkedIn:

Working with Brian and his team was an amazing experience. If I had to pick only one NorthIQ Inc. superpower to describe it would be their uncanny ability to amplify and improve our vision for the website. Thanks Brian & team!

Continue reading “Anatomy of a Website – Raven Studio”

The Archangel Show 2017

The Archangel Show

In 2016, Craig and I attended the Archangel Summit and we posted Inspiration from the Archangel Summit, to contrast the annual 3000 people summit event, event host Giovanni Marsico put on the Archangel Show, a 150 person event held at the Telus headquarters in Toronto.

Giovanni and his partner Dr. Stephanie Estima hosted the event, introducing the show as the same type of conversations that they had with their friends at their dinner parties.  All of the guests were members of Archangel Masters – Archangel’s private mastermind group.

Just like the Archangel Summit, I decided to Sketchnote each guest’s most interesting information.  Each illustration can be clicked on and enlarged. Continue reading “The Archangel Show 2017”

The 5 Myths of Funnel Management

Funnel Management

In our previous post we wrote that SEO is Big Pile of Crap, in that post we talked about the need to target the right audience, and to turn prospects into leads. We also mentioned funnels briefly. We’re big fans of funnel management here at NorthIQ. Part of our work with our clients is in building a solid digital strategy.

As part of that digital strategy, we talk about the “Buyer’s Journey”, and how you need various touch points during a business relationship before you get the sale.

The number, frequency, and intensity of those touch points can vary based on the product or service, and the price point that you’re working with. Continue reading “The 5 Myths of Funnel Management”

SEO is a Big Pile of Crap

SEO is BS

The “On Page SEO” game is out of control, companies are trying to manipulate Google by “optimizing their on page SEO”.

As a result you have entire pages on the internet that look like some sort of SEO Automation Robot has gone wild.

According to the “SEO Experts”, you need to stuff your pages with the keywords you want to rank for, the more times the better!

Each page on your website should have multiple iterations of the keywords you want to rank for. Continue reading “SEO is a Big Pile of Crap”

How to Use Psychology to Gain Followers

Use Psychology to Gain Followers

Do you ever feel like as much as your business is thriving, something seems missing? Your website looks and works great. Your customers are happy.

What about your social media platforms? How are they doing? So it’s your social media presence that’s missing from your business.

A social media presence is an integral piece of any brand, large or small. It’s where the people are all the time.

If you struggle with social media and really need to gain followers, keep reading. This quick guide is for you. Continue reading “How to Use Psychology to Gain Followers”

CASL is a Dumb Law That Could Bite Your Business

Spam vs CASL - TO THE PAIN!

Last week a key piece of legislation was suspended that could have spelled doom and gloom for business owners in Canada when the Government of Canada suspended a key provision of the Canadian Anti-Spam Law (CASL).

Thanks to successful lobbying by Canadian businesses, charities, not-for-profit corporations, and even citizens, the “Private Right of Action” provisions, essentially the ability lawsuits to be filed for alleged breaches of the legislation, which was to take effect July 1st 2017, was suspended.

This was a great move, not because businesses spam people incessantly, but because other measures are already in place, and these added burdens would have made it harder for Canadian businesses to compete in a global economy. Continue reading “CASL is a Dumb Law That Could Bite Your Business”

The Tools We Use to Run Websites

You need a lot of great services to run a website effectively. You need a domain, somewhere to host your content, methods to send out emails, and you need to see how effective you are being.

It’s not nearly as simple as it sounds, there are many choices, and what you do with one service can affect how you use another. Many people often go for the cheapest solution, or they use the company which spends the most money on advertising (see GoDaddy). Unfortunately those usually aren’t the right solutions.

This is a list of the services that we use to create a website, it’s been honed and refined over two decades into the services we find most reliable. Continue reading “The Tools We Use to Run Websites”

The 5 Step Social Media Check-up

5 Step Social Media Check Up

A holistic digital strategy is about looking at your overall “digital footprint;” each individual component of your digital presence should reflect your overall brand values and business goals.

In addition to visual alignment, where your social media profiles all need to share your brand’s “look and feel,” you also need business alignment.

Creating and sustaining a strong social media profile for your business is essential in the digital age.

41% of social media users believe that the businesses they interact with should have a strong digital presence on social media.

To ensure that you’re using your social media platforms to their full potential, it’s important to measure their success.

By taking the time to look at your metrics, you can identify what tactics are working and what areas need more attention as you move forward.

Here are five ways to measure your business’s social media profile that are sure to help you with your digital strategy moving forward. Continue reading “The 5 Step Social Media Check-up”