The Archangel Show 2017

The Archangel Show

In 2016, Craig and I attended the Archangel Summit and we posted Inspiration from the Archangel Summit, to contrast the annual 3000 people summit event, event host Giovanni Marsico put on the Archangel Show, a 150 person event held at the Telus headquarters in Toronto.

Giovanni and his partner Dr. Stephanie Estima hosted the event, introducing the show as the same type of conversations that they had with their friends at their dinner parties.  All of the guests were members of Archangel Masters – Archangel’s private mastermind group.

Just like the Archangel Summit, I decided to Sketchnote each guest’s most interesting information.  Each illustration can be clicked on and enlarged. Continue reading “The Archangel Show 2017”

The 5 Myths of Funnel Management

Funnel Management

In our previous post we wrote that SEO is Big Pile of Crap, in that post we talked about the need to target the right audience, and to turn prospects into leads. We also mentioned funnels briefly. We’re big fans of funnel management here at NorthIQ. Part of our work with our clients is in building a solid digital strategy.

As part of that digital strategy, we talk about the “Buyer’s Journey”, and how you need various touch points during a business relationship before you get the sale.

The number, frequency, and intensity of those touch points can vary based on the product or service, and the price point that you’re working with. Continue reading “The 5 Myths of Funnel Management”

SEO is a Big Pile of Crap

SEO is BS

The “On Page SEO” game is out of control, companies are trying to manipulate Google by “optimizing their on page SEO”.

As a result you have entire pages on the internet that look like some sort of SEO Automation Robot has gone wild.

According to the “SEO Experts”, you need to stuff your pages with the keywords you want to rank for, the more times the better!

Each page on your website should have multiple iterations of the keywords you want to rank for. Continue reading “SEO is a Big Pile of Crap”

How to Use Psychology to Gain Followers

Use Psychology to Gain Followers

Do you ever feel like as much as your business is thriving, something seems missing? Your website looks and works great. Your customers are happy.

What about your social media platforms? How are they doing? So it’s your social media presence that’s missing from your business.

A social media presence is an integral piece of any brand, large or small. It’s where the people are all the time.

If you struggle with social media and really need to gain followers, keep reading. This quick guide is for you. Continue reading “How to Use Psychology to Gain Followers”

CASL is a Dumb Law That Could Bite Your Business

Spam vs CASL - TO THE PAIN!

Last week a key piece of legislation was suspended that could have spelled doom and gloom for business owners in Canada when the Government of Canada suspended a key provision of the Canadian Anti-Spam Law (CASL).

Thanks to successful lobbying by Canadian businesses, charities, not-for-profit corporations, and even citizens, the “Private Right of Action” provisions, essentially the ability lawsuits to be filed for alleged breaches of the legislation, which was to take effect July 1st 2017, was suspended.

This was a great move, not because businesses spam people incessantly, but because other measures are already in place, and these added burdens would have made it harder for Canadian businesses to compete in a global economy. Continue reading “CASL is a Dumb Law That Could Bite Your Business”

The Tools We Use to Run Websites

You need a lot of great services to run a website effectively. You need a domain, somewhere to host your content, methods to send out emails, and you need to see how effective you are being.

It’s not nearly as simple as it sounds, there are many choices, and what you do with one service can affect how you use another. Many people often go for the cheapest solution, or they use the company which spends the most money on advertising (see GoDaddy). Unfortunately those usually aren’t the right solutions.

This is a list of the services that we use to create a website, it’s been honed and refined over two decades into the services we find most reliable. Continue reading “The Tools We Use to Run Websites”

The 5 Step Social Media Check-up

5 Step Social Media Check Up

A holistic digital strategy is about looking at your overall “digital footprint;” each individual component of your digital presence should reflect your overall brand values and business goals.

In addition to visual alignment, where your social media profiles all need to share your brand’s “look and feel,” you also need business alignment.

Creating and sustaining a strong social media profile for your business is essential in the digital age.

41% of social media users believe that the businesses they interact with should have a strong digital presence on social media.

To ensure that you’re using your social media platforms to their full potential, it’s important to measure their success.

By taking the time to look at your metrics, you can identify what tactics are working and what areas need more attention as you move forward.

Here are five ways to measure your business’s social media profile that are sure to help you with your digital strategy moving forward. Continue reading “The 5 Step Social Media Check-up”

Craig Oliphant Joins NorthIQ to Add Even More Marketing Expertise

Craig Oliphant - NorthIQ

NorthIQ, a leading provider of digital strategy and digital marketing solutions announced today the further strengthening of their marketing solutions with the addition of Craig Oliphant to their senior leadership team.

Craig brings two decades of marketing expertise to NorthIQ, and has been involved in both B2B and B2C marketing plans during his career. Craig has worked with NorthIQ in a part time role for the past 18 months, but will now bring his full knowledge to bear for all of NorthIQ’s clients. Continue reading “Craig Oliphant Joins NorthIQ to Add Even More Marketing Expertise”

We Want to Make Your Business Smarter!

NorthIQ Email Newsletter

My favourite email every week is Mark Evans Weekly Startup newsletter.  Not only does he feature some of his own content every week, but he rounds up a ton of other content each week.

It’s a curated email of incredibly valuable information. Check out a recent issue of the newsletter.

Craig and I send each other links almost daily. The other day he asked a simple question.

“This is cool stuff, why don’t we share it with more people?”

It was so obvious! Of course, why aren’t we sharing this out? We’ve got the tool (MailChimp) to do it, we even have a small mailing list.

Sign up to the NorthIQ Smarter Business Newsletter

Continue reading “We Want to Make Your Business Smarter!”

The 5 Social Media Marketing Objectives You Need in Your Strategy

5 Social Media Objectives

Just like your website, in order for your work on social media to be effective, you need to have a clear strategy.

Right now major brands like Target and Coca-Cola are building massive social media campaigns with huge teams, but the dirty little secret of social media is that the barriers to entry are non-existent, and local brands can be just as powerful with a tiny fragment of investment.  All you need to do is follow a clear strategy.

With 2.8 billion people using social media and 48% of them interacting with businesses on at least one network, it’s apparent that social media isn’t going anywhere.

Creating clear social media objectives will help you reach your business objectives. Continue reading “The 5 Social Media Marketing Objectives You Need in Your Strategy”