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NorthIQ 2018 Start, Stop, Continue

NorthIQ 2018 Start, Stop, Continue

Last week Craig and I got together to figure out where we want to take NorthIQ in 2018 and beyond. We sat down and wrote out our “starts, stops, and continues”, and then used those as a framework for what we were going to work on this year. This is a great...
How we Build the Right Things

How we Build the Right Things

Every software project has three phases of its life, build, maintain, and sunset. A project can go through many build and maintain cycles through its life, but if you’re neither building nor maintaining, then you are sunsetting (which is a nice way to say...
Anatomy of a Website – Raven Studio

Anatomy of a Website – Raven Studio

A few months ago we were approached by Mitch and Sabina Dawson about revamping their digital presence.  They had purchased the company in 2012, and they had evolved the business from office furniture solutions to a more consultative office space design business that...
The 5 Myths of Funnel Management

The 5 Myths of Funnel Management

In our previous post we wrote that SEO is Big Pile of Crap, in that post we talked about the need to target the right audience, and to turn prospects into leads. We also mentioned funnels briefly. We’re big fans of funnel management here at NorthIQ. Part of our...