Creating a website is the last step in our digital strategy methodology, but in many ways it’s the most complicated. Building a website isn’t hard, but there are many moving pieces, and there is a lot of stuff that most people skip over.
We’ve built a checklist that we use for every website we build. Continue reading “A Website Launch Checklist”
Business has changed, and the internet is a constantly changing place. While it’s important to have your Twitter, Pinterest, Facebook, Instagram, and other social media spaces, the core of any digital strategy is a website that you own.
One of the most cost effective and essential tools that any business can have is a blog, an effective place for your business to communicate to your customers.
There are many different platforms out there, from Drupal and Joomla, to Squarespace and WordPress. Here at NorthIQ, we lean towards WordPress because it is easy to implement, and quick to develop for, but any tool that lets you quickly post to a website domain that you own, and which will allow you to get your content back out of it later is a great choice.
No matter what you choose, there are some things you should consider when building your home on the internet. Continue reading “Creating Your Home on the Internet”
Former Defence Secretary of the United States, Donald Rumsfeld’s most famous quote is about knowing what you know, and knowing what you don’t know…and then not knowing other things you don’t know. A lot of people made fun of it, but it’s an accurate and smart comment.
As we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns—the ones we don’t know we don’t know.
Continue reading “The 4 Questions That Will Make Your Business Smarter”
Sharecropping is a farming term for growing your crops on someone else’s land. The land owner gets paid for the use of the land, and you get all of the risks and rewards that come along with the crop itself. It’s an ancient tradition, and it usually benefits both parties. However, as the share cropper, any investments you make to the land are ultimately to the landlord’s benefit. If you take really good care of the land, and make it more fertile, the landowner can raise your rent the next season, or change the terms of your lease.
The same is true in the digital world. Continue reading “Digital Sharecropping is Dangerous”