The Anatomy of a Successful Marketing Automation System

Marketing is the main driver of sales, everything you do is marketing. From the blog posts you write to the branded bags you hand out at your cash register or the business card you send.

However, some things we do as marketers can seem like magic. Especially if everything you’re doing creates value for the user along the way.

People like to get plenty of information before making a purchase, and they do not want to be called until they are ready to buy.

In fact, if you call them too early in the buying process, they may never want to hear from you again. Continue reading “The Anatomy of a Successful Marketing Automation System”

Anatomy of a Website – Raven Studio

Raven Studio - NorthIQ

A few months ago we were approached by Mitch and Sabina Dawson about revamping their digital presence.  They had purchased the company in 2012, and they had evolved the business from office furniture solutions to a more consultative office space design business that focused on the concept of The Living Office.

Update – After we posted this, Mitch Dawson added this comment on LinkedIn:

Working with Brian and his team was an amazing experience. If I had to pick only one NorthIQ Inc. superpower to describe it would be their uncanny ability to amplify and improve our vision for the website. Thanks Brian & team!

Continue reading “Anatomy of a Website – Raven Studio”

The 5 Myths of Funnel Management

Funnel Management

In our previous post we wrote that SEO is Big Pile of Crap, in that post we talked about the need to target the right audience, and to turn prospects into leads. We also mentioned funnels briefly. We’re big fans of funnel management here at NorthIQ. Part of our work with our clients is in building a solid digital strategy.

As part of that digital strategy, we talk about the “Buyer’s Journey”, and how you need various touch points during a business relationship before you get the sale.

The number, frequency, and intensity of those touch points can vary based on the product or service, and the price point that you’re working with. Continue reading “The 5 Myths of Funnel Management”

Customer Service: Maybe your Grandma’s Advice was Right

I remember when I was young, whenever my cousins and I were being unruly and especially uncivil to each other, my grandma used to tell us “You should treat others as you’d want to be treated yourself.” It seemed awfully naggy, especially with the finger wagging thrown in. At the time I always thought it was ridiculous advice, why would I care how others were treated as long I was treated just fine? People HAD to treat me well.

Maybe there was something to that small piece of advice after all. Maybe this simple advice is why some companies prosper while others struggle. I’ve found that the long term payoff of taking the time to provide a high level of value on every interaction is difficult and time consuming but ultimately pays off. Continue reading “Customer Service: Maybe your Grandma’s Advice was Right”

The 5 Step Social Media Check-up

5 Step Social Media Check Up

A holistic digital strategy is about looking at your overall “digital footprint;” each individual component of your digital presence should reflect your overall brand values and business goals.

In addition to visual alignment, where your social media profiles all need to share your brand’s “look and feel,” you also need business alignment.

Creating and sustaining a strong social media profile for your business is essential in the digital age.

41% of social media users believe that the businesses they interact with should have a strong digital presence on social media.

To ensure that you’re using your social media platforms to their full potential, it’s important to measure their success.

By taking the time to look at your metrics, you can identify what tactics are working and what areas need more attention as you move forward.

Here are five ways to measure your business’s social media profile that are sure to help you with your digital strategy moving forward. Continue reading “The 5 Step Social Media Check-up”

The 5 Social Media Marketing Objectives You Need in Your Strategy

5 Social Media Objectives

Just like your website, in order for your work on social media to be effective, you need to have a clear strategy.

Right now major brands like Target and Coca-Cola are building massive social media campaigns with huge teams, but the dirty little secret of social media is that the barriers to entry are non-existent, and local brands can be just as powerful with a tiny fragment of investment.  All you need to do is follow a clear strategy.

With 2.8 billion people using social media and 48% of them interacting with businesses on at least one network, it’s apparent that social media isn’t going anywhere.

Creating clear social media objectives will help you reach your business objectives. Continue reading “The 5 Social Media Marketing Objectives You Need in Your Strategy”

You Need to Be Where Your Customers Are

Using a Helpdesk to Manage Customer Requests

In the always on, hyper-connected, social everything world we live in, people expect to be able to get in touch with your business in whatever way is convenient to them.

  • Ten years ago it was unheard of to have a business without a phone number.
  • Today, people want to be able to communicate how they want, when they want, where they want.

We faced this problem for one of our clients, All New Comics. They were getting messages from a variety of different places and were losing track of who was asking what, and where.

Peter from All New Comics doesn’t have a Facebook account, so he would never see the Facebook messages. With All New Comics, about 50% of all messages come through Facebook. Other messages would come in via email, while still others came in through Twitter.

He needed a solution that would keep everything in one place, and which would let him respond to people where they were.

We looked around and found a couple of different ways of doing this, and ended up settling on helpdesk software on this, which we very cleverly named “The All New Comics Helpdesk”. Continue reading “You Need to Be Where Your Customers Are”

What is a Digital Strategy?

What is a Digital Strategy?

Building websites is not hard. Pretty much anyone with access to a computer, some rudimentary HTML skills, and some basic understanding of the way the internet works can build a website.

We’ve established that everyone should have a website in our post on Digital Sharecropping – “Digital Sharecropping is Dangerous“. Not everyone asks the follow up question though.

What is your website doing for you? Is it generating leads? Is it creating opportunities? Is it helping to build your brand?

This is where a digital strategy comes in. Your website is like any other tool in your business, you need to look at it, analyze it, and make sure that it’s delivering results for you. Continue reading “What is a Digital Strategy?”

Creating Your Home on the Internet

Creating Your Home On The Internet

Business has changed, and the internet is a constantly changing place. While it’s important to have your Twitter, Pinterest, Facebook, Instagram, and other social media spaces, the core of any digital strategy is a website that you own.

One of the most cost effective and essential tools that any business can have is a blog, an effective place for your business to communicate to your customers.

There are many different platforms out there, from Drupal and Joomla, to Squarespace and WordPress.  Here at NorthIQ, we lean towards WordPress because it is easy to implement, and quick to develop for, but any tool that lets you quickly post to a website domain that you own, and which will allow you to get your content back out of it later is a great choice.

No matter what you choose, there are some things you should consider when building your home on the internet. Continue reading “Creating Your Home on the Internet”