Former Defence Secretary of the United States, Donald Rumsfeld’s most famous quote is about knowing what you know, and knowing what you don’t know…and then not knowing other things you don’t know. A lot of people made fun of it, but it’s an accurate and smart comment.
As we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns—the ones we don’t know we don’t know.
Continue reading “The 4 Questions That Will Make Your Business Smarter”
Sharecropping is a farming term for growing your crops on someone else’s land. The land owner gets paid for the use of the land, and you get all of the risks and rewards that come along with the crop itself. It’s an ancient tradition, and it usually benefits both parties. However, as the share cropper, any investments you make to the land are ultimately to the landlord’s benefit. If you take really good care of the land, and make it more fertile, the landowner can raise your rent the next season, or change the terms of your lease.
The same is true in the digital world. Continue reading “Digital Sharecropping is Dangerous”