Marketing is the main driver of sales, everything you do is marketing. From the blog posts you write to the branded bags you hand out at your cash register or the business card you send.
However, some things we do as marketers can seem like magic. Especially if everything you’re doing creates value for the user along the way.
People like to get plenty of information before making a purchase, and they do not want to be called until they are ready to buy.
In fact, if you call them too early in the buying process, they may never want to hear from you again. Continue reading “The Anatomy of a Successful Marketing Automation System”
That delicious ring of puffy goodness sits on a plate in front of me. Teasing me with its delicate sugary shine. A donut so stuffed that one drip of red jelly squeezes out the side.
My head says no, but my stomach says yes. Head calculates how far I’d have to jog to burn off the 672 calories. Stomach isn’t worried about such mundane problems. Incredible payoff is 30 seconds away.
Many marketers have bitten into the jelly donut that is “marketing automation”. They hit START on an automation program that shells out countless emails to unsuspecting victims, quickly and furiously. It’s never been easier to do it. Continue reading “Marketing Automation is a Big, Fluffy, Jelly-filled, Glazed Donut”
The “On Page SEO” game is out of control, companies are trying to manipulate Google by “optimizing their on page SEO”.
As a result you have entire pages on the internet that look like some sort of SEO Automation Robot has gone wild.
According to the “SEO Experts”, you need to stuff your pages with the keywords you want to rank for, the more times the better!
Each page on your website should have multiple iterations of the keywords you want to rank for. Continue reading “SEO is a Big Pile of Crap”
Do you ever feel like as much as your business is thriving, something seems missing? Your website looks and works great. Your customers are happy.
What about your social media platforms? How are they doing? So it’s your social media presence that’s missing from your business.
A social media presence is an integral piece of any brand, large or small. It’s where the people are all the time.
If you struggle with social media and really need to gain followers, keep reading. This quick guide is for you. Continue reading “How to Use Psychology to Gain Followers”
Last week a key piece of legislation was suspended that could have spelled doom and gloom for business owners in Canada when the Government of Canada suspended a key provision of the Canadian Anti-Spam Law (CASL).
Thanks to successful lobbying by Canadian businesses, charities, not-for-profit corporations, and even citizens, the “Private Right of Action” provisions, essentially the ability lawsuits to be filed for alleged breaches of the legislation, which was to take effect July 1st 2017, was suspended.
This was a great move, not because businesses spam people incessantly, but because other measures are already in place, and these added burdens would have made it harder for Canadian businesses to compete in a global economy. Continue reading “CASL is a Dumb Law That Could Bite Your Business”
Sorry were you looking for content about quitting your job and/or Super Mario Bros? My bad…
Ever click on a link and the resulting content is not at all about what you clicked on or it wasn’t exactly what they promised? Find it annoying and frustrating?
The term for this tactic is “click bait”, and this is where the internet seems to be moving. More and more marketers are using this same methodology to maximize clicks to their free downloads. Promise something big to encourage form completes, meanwhile the actual content is a shadow of what was promised.
It’s annoying. It’s frustrating. And it’s not sustainable for building a business. Continue reading “I Quit My Job. The Reason Why Will Surprise You.”
Just like your website, in order for your work on social media to be effective, you need to have a clear strategy.
Right now major brands like Target and Coca-Cola are building massive social media campaigns with huge teams, but the dirty little secret of social media is that the barriers to entry are non-existent, and local brands can be just as powerful with a tiny fragment of investment. All you need to do is follow a clear strategy.
With 2.8 billion people using social media and 48% of them interacting with businesses on at least one network, it’s apparent that social media isn’t going anywhere.
Creating clear social media objectives will help you reach your business objectives. Continue reading “The 5 Social Media Marketing Objectives You Need in Your Strategy”
So many companies out there take their precious email lists and abuse it. Those lists only grow because of a ridiculous “content trickery” strategy where you give away a near-useless piece of content for the right to spam folks. Usually they shrink because prospects who register are really only interested in a free download.
Short term sales at the cost of high unsub rates rule the day and too many companies make this sacrifice. Too many companies are okay with taking their list of names and hammering all the blood (money) out of it they can.
I know the allure of looking at it purely from a numbers standpoint. Open rates. Clicks. Unsubscribes. Revenue. On the short term it’s easy to say that frequent mailing of revenue-generating content that is poorly crafted but sells can help meet quarterly goals. But that is not a plan that sets your business up for long term success. That is not a plan that most companies should be proud of. Continue reading “Stop Abusing Your Email List”
I signed up for a PDF a couple of weeks ago about something I was moderately interested at the time. To be honest, I saw the file, and was interested in .
Immediately I got three response emails. One contained the PDF that I wanted, the next one (sent five minutes later, before I could even download the file) was a follow up question, and the next, sent 30 minutes after the first, was an urgent plea for me to join a webinar in the next hour.
I kept up with the mailing list for two weeks, and I counted the emails that were sent to me, in the end there were 38 emails delivered to me over the course of 13 days from this one marketer. Continue reading “How Marketers Ruin Email”
Business has changed, and the internet is a constantly changing place. While it’s important to have your Twitter, Pinterest, Facebook, Instagram, and other social media spaces, the core of any digital strategy is a website that you own.
One of the most cost effective and essential tools that any business can have is a blog, an effective place for your business to communicate to your customers.
There are many different platforms out there, from Drupal and Joomla, to Squarespace and WordPress. Here at NorthIQ, we lean towards WordPress because it is easy to implement, and quick to develop for, but any tool that lets you quickly post to a website domain that you own, and which will allow you to get your content back out of it later is a great choice.
No matter what you choose, there are some things you should consider when building your home on the internet. Continue reading “Creating Your Home on the Internet”