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Stop Abusing Your Email List

Stop Abusing Your Email List

So many companies out there take their precious email lists and abuse it. Those lists only grow because of a ridiculous “content trickery” strategy where you give away a near-useless piece of content for the right to spam folks. Usually they shrink because prospects...
How Marketers Ruin Email

How Marketers Ruin Email

I signed up for a PDF a couple of weeks ago about something I was moderately interested at the time. To be honest, I saw the file, and was interested in . Immediately I got three response emails. One contained the PDF that I wanted, the next one (sent five minutes...