Why Your Website Sucks – NorthIQ

The NorthIQ Website

Once upon a time we had a cool website, it had a bunch of pages that nobody visited, and some content that nobody read.

In January 2017, I decided to rip it to the bare studs and redo it. My plan was to post a blog post every single week in 2017, and I wanted to focus on the content only.  I used the default WordPress 2017 template, and got to work making it pretty.  A few hours later, I relaunched the site with the new template.

“That’s it?” Craig said. “This website is pretty bland isn’t it?”

“Yup” I replied. “It’s content first. Let’s see what works and what doesn’t, and we’ll see where we go from here.”

It’s been seven months since I launched that “temporary website”, in that time we have launched many different client sites, and we’ve completed untold other things, and yet NorthIQ is still using a temporary website.

This is what is wrong with that website. Continue reading “Why Your Website Sucks – NorthIQ”

CASL is a Dumb Law That Could Bite Your Business

Spam vs CASL - TO THE PAIN!

Last week a key piece of legislation was suspended that could have spelled doom and gloom for business owners in Canada when the Government of Canada suspended a key provision of the Canadian Anti-Spam Law (CASL).

Thanks to successful lobbying by Canadian businesses, charities, not-for-profit corporations, and even citizens, the “Private Right of Action” provisions, essentially the ability lawsuits to be filed for alleged breaches of the legislation, which was to take effect July 1st 2017, was suspended.

This was a great move, not because businesses spam people incessantly, but because other measures are already in place, and these added burdens would have made it harder for Canadian businesses to compete in a global economy. Continue reading “CASL is a Dumb Law That Could Bite Your Business”

The Tools We Use to Run Websites

You need a lot of great services to run a website effectively. You need a domain, somewhere to host your content, methods to send out emails, and you need to see how effective you are being.

It’s not nearly as simple as it sounds, there are many choices, and what you do with one service can affect how you use another. Many people often go for the cheapest solution, or they use the company which spends the most money on advertising (see GoDaddy). Unfortunately those usually aren’t the right solutions.

This is a list of the services that we use to create a website, it’s been honed and refined over two decades into the services we find most reliable. Continue reading “The Tools We Use to Run Websites”

Don’t be Fooled by Domain Renewal Mail

iDNS Mailed Letter

I have been registering domain names since the early 1990’s, I’ve had domains swiped out from under me, I’ve forgotten to renew domains, and I’ve bought more domains than I’ve ever used.

I recently got an urgent text from Peter at All New Comics. He had a letter from a company called “IDNS” who told him that he needed to renew his domain immediately, or he would risk using it. All he needed to do was provide his credit card number and mail the form back for him. Domain renewal would be done for $40.00USD per year (with a 2 year $10 discount, and a whopping $40 discount if he renewed for 5 years). Continue reading “Don’t be Fooled by Domain Renewal Mail”