Marketers Need to Improve; They are Not Pulling Their Weight

Lazy Marketer

I implore you, from my heart, I implore marketers to understand how most of us are functioning in a negative way and to get to a point where we are moving forward.

There are two important ways that marketers are not performing.

  1. Marketers are not aligned with business goals.
  2. Marketers are lazy about measuring their efforts.

In 2016 and into ‘17, ‘18, in-house marketers and digital agencies need to align to business goals, they need to measure their efforts in terms of revenue, and they need to ditch the old fashioned advertising values. Values that use soft metrics to measure success. Continue reading “Marketers Need to Improve; They are Not Pulling Their Weight”

Inspiration from The Archangel Summit

Archangel Summit

On Wednesday September 21st, we had the opportunity to attend the Archangel Summit at the Sony Centre in Toronto Ontario.  This was the first time we had heard of the Archangel group, but we were attracted to the event due to the amazing line up of guest speakers, and the promise to be added to an exclusive Facebook group, and some really cool extras. Continue reading “Inspiration from The Archangel Summit”

Digital Sharecropping is Dangerous

Digital Sharecrop DonGraham flickr23155134n06

Sharecropping is a farming term for growing your crops on someone else’s land.  The land owner gets paid for the use of the land, and you get all of the risks and rewards that come along with the crop itself. It’s an ancient tradition, and it usually benefits both parties. However, as the share cropper, any investments you make to the land are ultimately to the landlord’s benefit. If you take really good care of the land, and make it more fertile, the landowner can raise your rent the next season, or change the terms of your lease.

The same is true in the digital world. Continue reading “Digital Sharecropping is Dangerous”