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Stop Using Popups

Stop Using Popups

As we were talking about promotional strategies, Brian brought up the idea of using a pop-over to promote sign ups to the NorthIQ Smarter Business Newsletter (which in my incredibly biased opinion, is the best free marketing information you’ll find on the...
The 5 Myths of Funnel Management

The 5 Myths of Funnel Management

In our previous post we wrote that SEO is Big Pile of Crap, in that post we talked about the need to target the right audience, and to turn prospects into leads. We also mentioned funnels briefly. We’re big fans of funnel management here at NorthIQ. Part of our...
The 5 Step Social Media Check-up

The 5 Step Social Media Check-up

A holistic digital strategy is about looking at your overall “digital footprint;” each individual component of your digital presence should reflect your overall brand values and business goals. In addition to visual alignment, where your social media...
Why I Am Not A Marketer Anymore

Why I Am Not A Marketer Anymore

Years ago, I was fresh out of school and the company I worked for, a small and growing company sent me to a marketing conference (DMA). This was maybe 2001, 2002. The company I worked for was small and spent a fair bit of budget to send me, a young graphic designer to...
Stop Abusing Your Email List

Stop Abusing Your Email List

So many companies out there take their precious email lists and abuse it. Those lists only grow because of a ridiculous “content trickery” strategy where you give away a near-useless piece of content for the right to spam folks. Usually they shrink because prospects...