Marketers Need to Improve; They are Not Pulling Their Weight

Lazy Marketer

I implore you, from my heart, I implore marketers to understand how most of us are functioning in a negative way and to get to a point where we are moving forward.

There are two important ways that marketers are not performing.

  1. Marketers are not aligned with business goals.
  2. Marketers are lazy about measuring their efforts.

In 2016 and into ‘17, ‘18, in-house marketers and digital agencies need to align to business goals, they need to measure their efforts in terms of revenue, and they need to ditch the old fashioned advertising values. Values that use soft metrics to measure success. Continue reading “Marketers Need to Improve; They are Not Pulling Their Weight”

Digital Sharecropping is Dangerous

Digital Sharecrop DonGraham flickr23155134n06

Sharecropping is a farming term for growing your crops on someone else’s land.  The land owner gets paid for the use of the land, and you get all of the risks and rewards that come along with the crop itself. It’s an ancient tradition, and it usually benefits both parties. However, as the share cropper, any investments you make to the land are ultimately to the landlord’s benefit. If you take really good care of the land, and make it more fertile, the landowner can raise your rent the next season, or change the terms of your lease.

The same is true in the digital world. Continue reading “Digital Sharecropping is Dangerous”