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NorthIQ 2018 Start, Stop, Continue

NorthIQ 2018 Start, Stop, Continue

Last week Craig and I got together to figure out where we want to take NorthIQ in 2018 and beyond. We sat down and wrote out our “starts, stops, and continues”, and then used those as a framework for what we were going to work on this year. This is a great...
2017 In Review for NorthIQ

2017 In Review for NorthIQ

It’s the beginning of a new year, and its a great time to take stock of where we are, what we’re doing, and to celebrate some milestones for NorthIQ Inc. 2017 was a great year for us, and as we left year one of the business behind and entered into our...
Merry Christmas to All from NorthIQ

Merry Christmas to All from NorthIQ

We had an amazing year, we learned a ton of new things, made new friends, went to new places and doubled our company’s size in 2017. We’re really excited about what 2018 holds in store for us, and are looking forward to the new year. For now though Craig...
Cool companies we like: Vistaprint and Gearheart Industry

Cool companies we like: Vistaprint and Gearheart Industry

I have always said that if you like the things that a company does, you should shout it from the rooftops, and today I’d like to share a couple of great experiences we’ve had recently with two companies, Vistaprint and Gearheart Industry. For Christmas...
How to be Great at Marketing with no Formal Training at All

How to be Great at Marketing with no Formal Training at All

“These reports you handed in…it’s almost as if you have no business training at all…I don’t know what this is supposed to be.” Marketing is interesting to me at least partly because those who become a successful practitioner get there because of their ability to just...
How we Build the Right Things

How we Build the Right Things

Every software project has three phases of its life, build, maintain, and sunset. A project can go through many build and maintain cycles through its life, but if you’re neither building nor maintaining, then you are sunsetting (which is a nice way to say...
5 Questions your Online Marketing Campaign Must Answer

5 Questions your Online Marketing Campaign Must Answer

Businesses rise and fall on the critical decisions they make. An important one is the quality of their online marketing campaigns.  Campaigns  determine the success of product (or service) promotion, selling, and company branding. Individually, answering these five...
3 Ways Your Lead Scoring Could Blow Up In Your Face

3 Ways Your Lead Scoring Could Blow Up In Your Face

SSSSSSsssSSSSssss!!! Hear that? That’s the sound of your nurturing program you just launched about to blow up. And you’re standing waaaayyy too close. Before you know it that carefully crafted program will be in 100 pieces scattered across the landscape and the cows...
How and Why We Hand Draw Every Blog Post

How and Why We Hand Draw Every Blog Post

We’ve been working on our blog steadily since January 2017. In the beginning we used customized stock Photoshop pictures, we would take a stock photo, and add our own slant to it.  They looked good, had our “corporate colours” and did the job, but...