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Cool companies we like: Vistaprint and Gearheart Industry

Cool companies we like: Vistaprint and Gearheart Industry

I have always said that if you like the things that a company does, you should shout it from the rooftops, and today I’d like to share a couple of great experiences we’ve had recently with two companies, Vistaprint and Gearheart Industry. For Christmas...
How to be Great at Marketing with no Formal Training at All

How to be Great at Marketing with no Formal Training at All

“These reports you handed in…it’s almost as if you have no business training at all…I don’t know what this is supposed to be.” Marketing is interesting to me at least partly because those who become a successful practitioner get there because of their ability to just...
How we Build the Right Things

How we Build the Right Things

Every software project has three phases of its life, build, maintain, and sunset. A project can go through many build and maintain cycles through its life, but if you’re neither building nor maintaining, then you are sunsetting (which is a nice way to say...
5 Questions your Online Marketing Campaign Must Answer

5 Questions your Online Marketing Campaign Must Answer

Businesses rise and fall on the critical decisions they make. An important one is the quality of their online marketing campaigns.  Campaigns  determine the success of product (or service) promotion, selling, and company branding. Individually, answering these five...
3 Ways Your Lead Scoring Could Blow Up In Your Face

3 Ways Your Lead Scoring Could Blow Up In Your Face

SSSSSSsssSSSSssss!!! Hear that? That’s the sound of your nurturing program you just launched about to blow up. And you’re standing waaaayyy too close. Before you know it that carefully crafted program will be in 100 pieces scattered across the landscape and the cows...
How and Why We Hand Draw Every Blog Post

How and Why We Hand Draw Every Blog Post

We’ve been working on our blog steadily since January 2017. In the beginning we used customized stock Photoshop pictures, we would take a stock photo, and add our own slant to it.  They looked good, had our “corporate colours” and did the job, but...
Innovate or Die

Innovate or Die

I have a confession to make. I don’t want to grow up, I’m a Toys-R-Us kid, they’ve got a million toys at Toys-R-Us that I can play with. I don’t want to grow up, I’m a Toys-R-Us kid,  they’ve got the best for so much less,...
5 Steps to Measure Your Social Media Presence

5 Steps to Measure Your Social Media Presence

Creating and sustaining a strong social media presence for your business is essential in the digital age. 41% of social media users believe that the businesses they interact with should have a strong digital presence on social media. To ensure that you’re using...