The 5 Myths of Funnel Management

Funnel Management

In our previous post we wrote that SEO is Big Pile of Crap, in that post we talked about the need to target the right audience, and to turn prospects into leads. We also mentioned funnels briefly. We’re big fans of funnel management here at NorthIQ. Part of our work with our clients is in building a solid digital strategy.

As part of that digital strategy, we talk about the “Buyer’s Journey”, and how you need various touch points during a business relationship before you get the sale.

The number, frequency, and intensity of those touch points can vary based on the product or service, and the price point that you’re working with. Continue reading “The 5 Myths of Funnel Management”

SEO is a Big Pile of Crap

SEO is BS

The “On Page SEO” game is out of control, companies are trying to manipulate Google by “optimizing their on page SEO”.

As a result you have entire pages on the internet that look like some sort of SEO Automation Robot has gone wild.

According to the “SEO Experts”, you need to stuff your pages with the keywords you want to rank for, the more times the better!

Each page on your website should have multiple iterations of the keywords you want to rank for. Continue reading “SEO is a Big Pile of Crap”

How to Use Psychology to Gain Followers

Use Psychology to Gain Followers

Do you ever feel like as much as your business is thriving, something seems missing? Your website looks and works great. Your customers are happy.

What about your social media platforms? How are they doing? So it’s your social media presence that’s missing from your business.

A social media presence is an integral piece of any brand, large or small. It’s where the people are all the time.

If you struggle with social media and really need to gain followers, keep reading. This quick guide is for you. Continue reading “How to Use Psychology to Gain Followers”

CASL is a Dumb Law That Could Bite Your Business

Spam vs CASL - TO THE PAIN!

Last week a key piece of legislation was suspended that could have spelled doom and gloom for business owners in Canada when the Government of Canada suspended a key provision of the Canadian Anti-Spam Law (CASL).

Thanks to successful lobbying by Canadian businesses, charities, not-for-profit corporations, and even citizens, the “Private Right of Action” provisions, essentially the ability lawsuits to be filed for alleged breaches of the legislation, which was to take effect July 1st 2017, was suspended.

This was a great move, not because businesses spam people incessantly, but because other measures are already in place, and these added burdens would have made it harder for Canadian businesses to compete in a global economy. Continue reading “CASL is a Dumb Law That Could Bite Your Business”

Customer Service: Maybe your Grandma’s Advice was Right

I remember when I was young, whenever my cousins and I were being unruly and especially uncivil to each other, my grandma used to tell us “You should treat others as you’d want to be treated yourself.” It seemed awfully naggy, especially with the finger wagging thrown in. At the time I always thought it was ridiculous advice, why would I care how others were treated as long I was treated just fine? People HAD to treat me well.

Maybe there was something to that small piece of advice after all. Maybe this simple advice is why some companies prosper while others struggle. I’ve found that the long term payoff of taking the time to provide a high level of value on every interaction is difficult and time consuming but ultimately pays off. Continue reading “Customer Service: Maybe your Grandma’s Advice was Right”

The Tools We Use to Run Websites

You need a lot of great services to run a website effectively. You need a domain, somewhere to host your content, methods to send out emails, and you need to see how effective you are being.

It’s not nearly as simple as it sounds, there are many choices, and what you do with one service can affect how you use another. Many people often go for the cheapest solution, or they use the company which spends the most money on advertising (see GoDaddy). Unfortunately those usually aren’t the right solutions.

This is a list of the services that we use to create a website, it’s been honed and refined over two decades into the services we find most reliable. Continue reading “The Tools We Use to Run Websites”

The 5 Step Social Media Check-up

5 Step Social Media Check Up

A holistic digital strategy is about looking at your overall “digital footprint;” each individual component of your digital presence should reflect your overall brand values and business goals.

In addition to visual alignment, where your social media profiles all need to share your brand’s “look and feel,” you also need business alignment.

Creating and sustaining a strong social media profile for your business is essential in the digital age.

41% of social media users believe that the businesses they interact with should have a strong digital presence on social media.

To ensure that you’re using your social media platforms to their full potential, it’s important to measure their success.

By taking the time to look at your metrics, you can identify what tactics are working and what areas need more attention as you move forward.

Here are five ways to measure your business’s social media profile that are sure to help you with your digital strategy moving forward. Continue reading “The 5 Step Social Media Check-up”

I Quit My Job. The Reason Why Will Surprise You.

Sorry were you looking for content about quitting your job and/or Super Mario Bros? My bad…

Ever click on a link and the resulting content is not at all about what you clicked on or it wasn’t exactly what they promised? Find it annoying and frustrating?

The term for this tactic is “click bait”, and this is where the internet seems to be moving. More and more marketers are using this same methodology to maximize clicks to their free downloads. Promise something big to encourage form completes, meanwhile the actual content is a shadow of what was promised.

It’s annoying. It’s frustrating. And it’s not sustainable for building a business. Continue reading “I Quit My Job. The Reason Why Will Surprise You.”

Craig Oliphant Joins NorthIQ to Add Even More Marketing Expertise

Craig Oliphant - NorthIQ

NorthIQ, a leading provider of digital strategy and digital marketing solutions announced today the further strengthening of their marketing solutions with the addition of Craig Oliphant to their senior leadership team.

Craig brings two decades of marketing expertise to NorthIQ, and has been involved in both B2B and B2C marketing plans during his career. Craig has worked with NorthIQ in a part time role for the past 18 months, but will now bring his full knowledge to bear for all of NorthIQ’s clients. Continue reading “Craig Oliphant Joins NorthIQ to Add Even More Marketing Expertise”

We Want to Make Your Business Smarter!

NorthIQ Email Newsletter

My favourite email every week is Mark Evans Weekly Startup newsletter.  Not only does he feature some of his own content every week, but he rounds up a ton of other content each week.

It’s a curated email of incredibly valuable information. Check out a recent issue of the newsletter.

Craig and I send each other links almost daily. The other day he asked a simple question.

“This is cool stuff, why don’t we share it with more people?”

It was so obvious! Of course, why aren’t we sharing this out? We’ve got the tool (MailChimp) to do it, we even have a small mailing list.

Sign up to the NorthIQ Smarter Business Newsletter

Continue reading “We Want to Make Your Business Smarter!”