“Am I building the right thing” is one of the hardest questions to answer. There always seems to be “one more feature” you could add, one more tweak you could make, or one more “Absolute Must Have” that you could do.read more
Businesses rise and fall on the critical decisions they make. An important one is the quality of their online marketing campaigns. Campaigns determine the success of product (or service) promotion, selling, and company branding.read more
SSSSSSsssSSSSssss!!! Hear that? That’s the sound of your nurturing program you just launched about to blow up. And you’re standing waaaayyy too close. Before you know it that carefully crafted program will be in 100 pieces scattered across the landscape and the cows...read more
We’ve been hand drawing our weekly blog posts since March, and in that time we’ve noticed that our posts stick out more than most, especially on social media. This week we take a look at how we create these images, and some of the different tools that we use.read more
How hard is it to sell toys? Seriously. Somehow Toys R Us has managed to get themselves into a position to need to file for Chapter 11 Bankruptcy protection. We think we know why, and the answer to their problem is “Innovate or Die”.read more
Marketing is the main driver of sales, everything you do is marketing, from the blog posts you write to the branded bags you hand out at your cash register or the business card you send.
However, some things we do as marketers can seem like magic, especially if everything you’re doing creates value for the user along the way.read more
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One more project we’re proud of.
We love comic shops, and we’ve got a long history with making comic stores better. That’s why we created Manage Comics, a product that helps comic store owners offer a better subscription service through their store.