Just like your website, in order for your work on social media to be effective, you need to have a clear strategy.
Right now major brands like Target and Coca-Cola are building massive social media campaigns with huge teams, but the dirty little secret of social media is that the barriers to entry are non-existent, and local brands can be just as powerful with a tiny fragment of investment. All you need to do is follow a clear strategy.
With 2.8 billion people using social media and 48% of them interacting with businesses on at least one network, it’s apparent that social media isn’t going anywhere.
Creating clear social media objectives will help you reach your business objectives. Continue reading “The 5 Social Media Marketing Objectives You Need in Your Strategy”
Years ago, I was fresh out of school and the company I worked for, a small and growing company sent me to a marketing conference (DMA). This was maybe 2001, 2002. The company I worked for was small and spent a fair bit of budget to send me, a young graphic designer to this marketing conference. It was held by a reputable marketing organization at the time and the topic was direct marketing. In retrospect it was an industry that was about to suffer setbacks. But they were branching out into digital. Continue reading “Why I Am Not A Marketer Anymore”
So many companies out there take their precious email lists and abuse it. Those lists only grow because of a ridiculous “content trickery” strategy where you give away a near-useless piece of content for the right to spam folks. Usually they shrink because prospects who register are really only interested in a free download.
Short term sales at the cost of high unsub rates rule the day and too many companies make this sacrifice. Too many companies are okay with taking their list of names and hammering all the blood (money) out of it they can.
I know the allure of looking at it purely from a numbers standpoint. Open rates. Clicks. Unsubscribes. Revenue. On the short term it’s easy to say that frequent mailing of revenue-generating content that is poorly crafted but sells can help meet quarterly goals. But that is not a plan that sets your business up for long term success. That is not a plan that most companies should be proud of. Continue reading “Stop Abusing Your Email List”
In the always on, hyper-connected, social everything world we live in, people expect to be able to get in touch with your business in whatever way is convenient to them.
- Ten years ago it was unheard of to have a business without a phone number.
- Today, people want to be able to communicate how they want, when they want, where they want.
We faced this problem for one of our clients, All New Comics. They were getting messages from a variety of different places and were losing track of who was asking what, and where.
Peter from All New Comics doesn’t have a Facebook account, so he would never see the Facebook messages. With All New Comics, about 50% of all messages come through Facebook. Other messages would come in via email, while still others came in through Twitter.
He needed a solution that would keep everything in one place, and which would let him respond to people where they were.
We looked around and found a couple of different ways of doing this, and ended up settling on helpdesk software on this, which we very cleverly named “The All New Comics Helpdesk”. Continue reading “You Need to Be Where Your Customers Are”
I signed up for a PDF a couple of weeks ago about something I was moderately interested at the time. To be honest, I saw the file, and was interested in .
Immediately I got three response emails. One contained the PDF that I wanted, the next one (sent five minutes later, before I could even download the file) was a follow up question, and the next, sent 30 minutes after the first, was an urgent plea for me to join a webinar in the next hour.
I kept up with the mailing list for two weeks, and I counted the emails that were sent to me, in the end there were 38 emails delivered to me over the course of 13 days from this one marketer. Continue reading “How Marketers Ruin Email”
Building websites is not hard. Pretty much anyone with access to a computer, some rudimentary HTML skills, and some basic understanding of the way the internet works can build a website.
We’ve established that everyone should have a website in our post on Digital Sharecropping – “Digital Sharecropping is Dangerous“. Not everyone asks the follow up question though.
What is your website doing for you? Is it generating leads? Is it creating opportunities? Is it helping to build your brand?
This is where a digital strategy comes in. Your website is like any other tool in your business, you need to look at it, analyze it, and make sure that it’s delivering results for you. Continue reading “What is a Digital Strategy?”
Creating a website is the last step in our digital strategy methodology, but in many ways it’s the most complicated. Building a website isn’t hard, but there are many moving pieces, and there is a lot of stuff that most people skip over.
We’ve built a checklist that we use for every website we build. Continue reading “A Website Launch Checklist”
Business has changed, and the internet is a constantly changing place. While it’s important to have your Twitter, Pinterest, Facebook, Instagram, and other social media spaces, the core of any digital strategy is a website that you own.
One of the most cost effective and essential tools that any business can have is a blog, an effective place for your business to communicate to your customers.
There are many different platforms out there, from Drupal and Joomla, to Squarespace and WordPress. Here at NorthIQ, we lean towards WordPress because it is easy to implement, and quick to develop for, but any tool that lets you quickly post to a website domain that you own, and which will allow you to get your content back out of it later is a great choice.
No matter what you choose, there are some things you should consider when building your home on the internet. Continue reading “Creating Your Home on the Internet”
We’re doing a bunch of work on Manage Comics this week. One of the things we were working on were the landing page and auto-responder for Manage Comics.
When you inquire about Manage Comics, you get a 32 page download sent to you automatically. This download tells you everything you need to know about Manage Comics and how it works.
My plan, like everything else with Manage Comics, was to build the guide when the first person asked for it. That day came, and I started writing. Continue reading “Auto Responders with Mail Chimp – Revisited”
It was a Saturday morning, I was just sitting on my couch when my phone pinged to let me know an email had arrived. I put down my coffee and looked at the notification. It was my friend Jonathan, and the subject had one word. “Help.”
“I’ve been posting online for a month now and I’m not getting any traction at all. I don’t have a bunch of money to put into ad words, and people tell me that I’ve helped them in the past. Why can’t I get any traction online? It seems like everyone is shouting and nobody is listening,” he asked.
He was right, I struggled with how blunt I was going to be, I saw the problem – the reason nobody was reading Jonathan’s posts was that they were boring, unoriginal, and had no unique point of view.
“You’re right, Jonathan, Twitter often feels like a big, vast echo chamber. The idea is to present a unique point of view in a way nobody else is doing it. You’ve got some awesome insights, but you’re fighting against the big guys, they’re louder, there’s more of them, and they aren’t afraid to post constantly. You seem afraid to actually take a position, so you’re showing two sides to the story when we both know one of them is right and the other is wrong. Let’s meet for a beer (my treat) and we’ll put together a plan.”
What Jonathan needed was to tell a story, he didn’t need to “share his unique value proposition.” We sat down for an hour, and I explained to him how storytelling works.
Continue reading “Storytelling is a Powerful Content Tool”