Marketers Need to Improve; They are Not Pulling Their Weight

Lazy Marketer

I implore you, from my heart, I implore marketers to understand how most of us are functioning in a negative way and to get to a point where we are moving forward.

There are two important ways that marketers are not performing.

  1. Marketers are not aligned with business goals.
  2. Marketers are lazy about measuring their efforts.

In 2016 and into ‘17, ‘18, in-house marketers and digital agencies need to align to business goals, they need to measure their efforts in terms of revenue, and they need to ditch the old fashioned advertising values. Values that use soft metrics to measure success. Continue reading “Marketers Need to Improve; They are Not Pulling Their Weight”

Huge Updates Coming Soon to Manage Comics

Manage Comics Tasks

Manage Comics has been around for a little over a year now, and we’re really happy with where it is. We’ve had a year of heavy usage, we’ve monitored trends, and we’ve seen places we can improve.  Plus we actually talked to our users, which gave us an entirely different point of view.

The first thing we did was actually speak with the first beta user of the site. Peter runs All New Comics, and he’s been integral to getting Manage Comics working (including being our first customer). He’s had a few requests, and we’ve tried to accomodate him with little things here and there. Continue reading “Huge Updates Coming Soon to Manage Comics”

How to Create an Autoresponder That Delivers a Download…for Free

Mailchimp

Automation is a marketing trick that can seem like magic, but just like anything, there is a very simple recipe you can follow to make it happen. Automation reduces the amount of work that you have to do in order to reach out to every new lead, and it helps to create an instant connection to your brand, because you are immediately reaching back.

One of the most valuable things you can do is offer compelling content that provides insane value. We do this with our How to Make Your Business Smarter guide, and by following these simple steps, you can do the same thing we do! Continue reading “How to Create an Autoresponder That Delivers a Download…for Free”

Digital Sharecropping is Dangerous

Digital Sharecrop DonGraham flickr23155134n06

Sharecropping is a farming term for growing your crops on someone else’s land.  The land owner gets paid for the use of the land, and you get all of the risks and rewards that come along with the crop itself. It’s an ancient tradition, and it usually benefits both parties. However, as the share cropper, any investments you make to the land are ultimately to the landlord’s benefit. If you take really good care of the land, and make it more fertile, the landowner can raise your rent the next season, or change the terms of your lease.

The same is true in the digital world. Continue reading “Digital Sharecropping is Dangerous”