Automation is a marketing trick that can seem like magic, but just like anything, there is a very simple recipe you can follow to make it happen. Automation reduces the amount of work that you have to do in order to reach out to every new lead, and it helps to create an instant connection to your brand, because you are immediately reaching back.
One of the most valuable things you can do is offer compelling content that provides insane value. We do this with our How to Make Your Business Smarter guide, and by following these simple steps, you can do the same thing we do! Continue reading “How to Create an Autoresponder That Delivers a Download…for Free”
On Wednesday September 21st, we had the opportunity to attend the Archangel Summit at the Sony Centre in Toronto Ontario. This was the first time we had heard of the Archangel group, but we were attracted to the event due to the amazing line up of guest speakers, and the promise to be added to an exclusive Facebook group, and some really cool extras. Continue reading “Inspiration from The Archangel Summit”
Sharecropping is a farming term for growing your crops on someone else’s land. The land owner gets paid for the use of the land, and you get all of the risks and rewards that come along with the crop itself. It’s an ancient tradition, and it usually benefits both parties. However, as the share cropper, any investments you make to the land are ultimately to the landlord’s benefit. If you take really good care of the land, and make it more fertile, the landowner can raise your rent the next season, or change the terms of your lease.
The same is true in the digital world. Continue reading “Digital Sharecropping is Dangerous”