How to Create an Autoresponder That Delivers a Download…for Free

Mailchimp

Automation is a marketing trick that can seem like magic, but just like anything, there is a very simple recipe you can follow to make it happen. Automation reduces the amount of work that you have to do in order to reach out to every new lead, and it helps to create an instant connection to your brand, because you are immediately reaching back.

One of the most valuable things you can do is offer compelling content that provides insane value. We do this with our How to Make Your Business Smarter guide, and by following these simple steps, you can do the same thing we do! Continue reading “How to Create an Autoresponder That Delivers a Download…for Free”

Digital Sharecropping is Dangerous

Digital Sharecrop DonGraham flickr23155134n06

Sharecropping is a farming term for growing your crops on someone else’s land.  The land owner gets paid for the use of the land, and you get all of the risks and rewards that come along with the crop itself. It’s an ancient tradition, and it usually benefits both parties. However, as the share cropper, any investments you make to the land are ultimately to the landlord’s benefit. If you take really good care of the land, and make it more fertile, the landowner can raise your rent the next season, or change the terms of your lease.

The same is true in the digital world. Continue reading “Digital Sharecropping is Dangerous”