A holistic digital strategy is about looking at your overall “digital footprint;” each individual component of your digital presence should reflect your overall brand values and business goals.
In addition to visual alignment, where your social media profiles all need to share your brand’s “look and feel,” you also need business alignment.
Creating and sustaining a strong social media profile for your business is essential in the digital age.
41% of social media users believe that the businesses they interact with should have a strong digital presence on social media.
To ensure that you’re using your social media platforms to their full potential, it’s important to measure their success.
By taking the time to look at your metrics, you can identify what tactics are working and what areas need more attention as you move forward.
Here are five ways to measure your business’s social media profile that are sure to help you with your digital strategy moving forward. Continue reading “The 5 Step Social Media Check-up”