Stop Using Popups

Burn It Anyway!

As we were talking about promotional strategies, Brian brought up the idea of using a pop-over to promote sign ups to the NorthIQ Smarter Business Newsletter (which in my incredibly biased opinion, is the best free marketing information you’ll find on the internet today).

I immediately shot him down and told him that was the single worst idea he had ever had.

Back in the “good old days” we would see the occasional in-page popup.  They were usually designed to be useful, maybe to let you log in, or to show you some features you didn’t know were there.

They were useful, so we tended to pay attention to them.

Then, there were more.

Now, in true marketing-ruins-everything fashion they are absolutely everywhere.

And they need to go away. Be put down. Eliminated. Burned at the stake. Continue reading “Stop Using Popups”

We Want to Make Your Business Smarter!

NorthIQ Email Newsletter

My favourite email every week is Mark Evans Weekly Startup newsletter.  Not only does he feature some of his own content every week, but he rounds up a ton of other content each week.

It’s a curated email of incredibly valuable information. Check out a recent issue of the newsletter.

Craig and I send each other links almost daily. The other day he asked a simple question.

“This is cool stuff, why don’t we share it with more people?”

It was so obvious! Of course, why aren’t we sharing this out? We’ve got the tool (MailChimp) to do it, we even have a small mailing list.

Sign up to the NorthIQ Smarter Business Newsletter

Continue reading “We Want to Make Your Business Smarter!”