CASL is a Dumb Law That Could Bite Your Business

Spam vs CASL - TO THE PAIN!

Last week a key piece of legislation was suspended that could have spelled doom and gloom for business owners in Canada when the Government of Canada suspended a key provision of the Canadian Anti-Spam Law (CASL).

Thanks to successful lobbying by Canadian businesses, charities, not-for-profit corporations, and even citizens, the “Private Right of Action” provisions, essentially the ability lawsuits to be filed for alleged breaches of the legislation, which was to take effect July 1st 2017, was suspended.

This was a great move, not because businesses spam people incessantly, but because other measures are already in place, and these added burdens would have made it harder for Canadian businesses to compete in a global economy. Continue reading “CASL is a Dumb Law That Could Bite Your Business”

I Quit My Job. The Reason Why Will Surprise You.

Sorry were you looking for content about quitting your job and/or Super Mario Bros? My bad…

Ever click on a link and the resulting content is not at all about what you clicked on or it wasn’t exactly what they promised? Find it annoying and frustrating?

The term for this tactic is “click bait”, and this is where the internet seems to be moving. More and more marketers are using this same methodology to maximize clicks to their free downloads. Promise something big to encourage form completes, meanwhile the actual content is a shadow of what was promised.

It’s annoying. It’s frustrating. And it’s not sustainable for building a business. Continue reading “I Quit My Job. The Reason Why Will Surprise You.”

Stop Abusing Your Email List

So many companies out there take their precious email lists and abuse it. Those lists only grow because of a ridiculous “content trickery” strategy where you give away a near-useless piece of content for the right to spam folks. Usually they shrink because prospects who register are really only interested in a free download.

Short term sales at the cost of high unsub rates rule the day and too many companies make this sacrifice. Too many companies are okay with taking their list of names and hammering all the blood (money) out of it they can.

I know the allure of looking at it purely from a numbers standpoint. Open rates. Clicks. Unsubscribes. Revenue. On the short term it’s easy to say that frequent mailing of revenue-generating content that is poorly crafted but sells can help meet quarterly goals. But that is not a plan that sets your business up for long term success. That is not a plan that most companies should be proud of. Continue reading “Stop Abusing Your Email List”