5 Steps to Measure Your Social Media Presence

Creating and sustaining a strong social media presence for your business is essential in the digital age.

41% of social media users believe that the businesses they interact with should have a strong digital presence on social media.

To ensure that you’re using your social media platforms to their full potential, it’s important to measure their success.

By taking the time to look at your metrics, you can identify what tactics are working, and what areas need more attention as you move forward.

Here are five ways to measure your business’s social media profile that is sure to help you with your digital strategy moving forward.

Continue reading “5 Steps to Measure Your Social Media Presence”

Don’t be Fooled by Domain Renewal Mail

iDNS Mailed Letter

I have been registering domain names since the early 1990’s, I’ve had domains swiped out from under me, I’ve forgotten to renew domains, and I’ve bought more domains than I’ve ever used.

I recently got an urgent text from Peter at All New Comics. He had a letter from a company called “IDNS” who told him that he needed to renew his domain immediately, or he would risk using it. All he needed to do was provide his credit card number and mail the form back for him. Domain renewal would be done for $40.00USD per year (with a 2 year $10 discount, and a whopping $40 discount if he renewed for 5 years). Continue reading “Don’t be Fooled by Domain Renewal Mail”

Getting Started in Content Marketing

Content Marketing Journal

Communication is the key weapon in any marketer’s toolbox. Content Marketing is a trendy term now. Companies and people are using high quality content to get more traffic, and to build more leads. In order to effectively content market you need to understand the basic principles of communication that will get your content noticed.

Before you even get started in content marketing there are several things you need to have ready. Continue reading “Getting Started in Content Marketing”

Good Video Makes You Look Good

NorthIQ Videos

Before I was an internet superhero, I learned how to be a TV producer. I spent three years learning how to make good video. After my education, I did some work in music videos, and I worked at a world renowned Canadian Sports Network for a decade where I got hired because I knew how to use a computer, and I understood the principles of good video.

Most of the video on the internet sucks, and it makes me sad for the people who are making it. To be completely open, I have a much higher bar than the average person. I’ve used cameras worth tens of thousands of dollars, have had access to wireless mic setups worth thousands of dollars and used high end editing machines. Continue reading “Good Video Makes You Look Good”

How to Create an Autoresponder That Delivers a Download…for Free

Mailchimp

Automation is a marketing trick that can seem like magic, but just like anything, there is a very simple recipe you can follow to make it happen. Automation reduces the amount of work that you have to do in order to reach out to every new lead, and it helps to create an instant connection to your brand, because you are immediately reaching back.

One of the most valuable things you can do is offer compelling content that provides insane value. We do this with our How to Make Your Business Smarter guide, and by following these simple steps, you can do the same thing we do! Continue reading “How to Create an Autoresponder That Delivers a Download…for Free”