Stop the Mindless Death Shuffle for Leads

I’ve been there. Sadly I’ve been there. Wandering around the wreckage of a ruined society, starving, and pursuing the delicious and mouth-watering LEEEAD. They are so easy to catch if you’re persistent…and it’s so easy to brag to the rest of the organization the miraculous successes your efforts have produced.

“We generated 32-billionty leads this quarter!”

But LEEEADS are not a useful metric to share with anybody.

Continue reading “Stop the Mindless Death Shuffle for Leads”