The Anatomy of a Successful Marketing Automation System

Marketing is the main driver of sales, everything you do is marketing. From the blog posts you write to the branded bags you hand out at your cash register or the business card you send.

However, some things we do as marketers can seem like magic. Especially if everything you’re doing creates value for the user along the way.

People like to get plenty of information before making a purchase, and they do not want to be called until they are ready to buy.

In fact, if you call them too early in the buying process, they may never want to hear from you again. Continue reading “The Anatomy of a Successful Marketing Automation System”

Marketing Automation is a Big, Fluffy, Jelly-filled, Glazed Donut

That delicious ring of puffy goodness sits on a plate in front of me. Teasing me with its delicate sugary shine. A donut so stuffed that one drip of red jelly squeezes out the side.

My head says no, but my stomach says yes. Head calculates how far I’d have to jog to burn off the 672 calories. Stomach isn’t worried about such mundane problems. Incredible payoff is 30 seconds away.

Many marketers have bitten into the jelly donut that is “marketing automation”. They hit START on an automation program that shells out countless emails to unsuspecting victims, quickly and furiously. It’s never been easier to do it. Continue reading “Marketing Automation is a Big, Fluffy, Jelly-filled, Glazed Donut”

How to Create an Autoresponder That Delivers a Download…for Free

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Automation is a marketing trick that can seem like magic, but just like anything, there is a very simple recipe you can follow to make it happen. Automation reduces the amount of work that you have to do in order to reach out to every new lead, and it helps to create an instant connection to your brand, because you are immediately reaching back.

One of the most valuable things you can do is offer compelling content that provides insane value. We do this with our How to Make Your Business Smarter guide, and by following these simple steps, you can do the same thing we do! Continue reading “How to Create an Autoresponder That Delivers a Download…for Free”