5 Steps to Measure Your Social Media Presence

Creating and sustaining a strong social media presence for your business is essential in the digital age.

41% of social media users believe that the businesses they interact with should have a strong digital presence on social media.

To ensure that you’re using your social media platforms to their full potential, it’s important to measure their success.

By taking the time to look at your metrics, you can identify what tactics are working, and what areas need more attention as you move forward.

Here are five ways to measure your business’s social media profile that is sure to help you with your digital strategy moving forward.

Continue reading “5 Steps to Measure Your Social Media Presence”

How to Use Psychology to Gain Followers

Use Psychology to Gain Followers

Do you ever feel like as much as your business is thriving, something seems missing? Your website looks and works great. Your customers are happy.

What about your social media platforms? How are they doing? So it’s your social media presence that’s missing from your business.

A social media presence is an integral piece of any brand, large or small. It’s where the people are all the time.

If you struggle with social media and really need to gain followers, keep reading. This quick guide is for you. Continue reading “How to Use Psychology to Gain Followers”

The 5 Step Social Media Check-up

5 Step Social Media Check Up

A holistic digital strategy is about looking at your overall “digital footprint;” each individual component of your digital presence should reflect your overall brand values and business goals.

In addition to visual alignment, where your social media profiles all need to share your brand’s “look and feel,” you also need business alignment.

Creating and sustaining a strong social media profile for your business is essential in the digital age.

41% of social media users believe that the businesses they interact with should have a strong digital presence on social media.

To ensure that you’re using your social media platforms to their full potential, it’s important to measure their success.

By taking the time to look at your metrics, you can identify what tactics are working and what areas need more attention as you move forward.

Here are five ways to measure your business’s social media profile that are sure to help you with your digital strategy moving forward. Continue reading “The 5 Step Social Media Check-up”

The 5 Social Media Marketing Objectives You Need in Your Strategy

5 Social Media Objectives

Just like your website, in order for your work on social media to be effective, you need to have a clear strategy.

Right now major brands like Target and Coca-Cola are building massive social media campaigns with huge teams, but the dirty little secret of social media is that the barriers to entry are non-existent, and local brands can be just as powerful with a tiny fragment of investment.  All you need to do is follow a clear strategy.

With 2.8 billion people using social media and 48% of them interacting with businesses on at least one network, it’s apparent that social media isn’t going anywhere.

Creating clear social media objectives will help you reach your business objectives. Continue reading “The 5 Social Media Marketing Objectives You Need in Your Strategy”

Why I Am Not A Marketer Anymore

Years ago, I was fresh out of school and the company I worked for, a small and growing company sent me to a marketing conference (DMA). This was maybe 2001, 2002. The company I worked for was small and spent a fair bit of budget to send me, a young graphic designer to this marketing conference. It was held by a reputable marketing organization at the time and the topic was direct marketing. In retrospect it was an industry that was about to suffer setbacks. But they were branching out into digital. Continue reading “Why I Am Not A Marketer Anymore”

You Need to Be Where Your Customers Are

Using a Helpdesk to Manage Customer Requests

In the always on, hyper-connected, social everything world we live in, people expect to be able to get in touch with your business in whatever way is convenient to them.

  • Ten years ago it was unheard of to have a business without a phone number.
  • Today, people want to be able to communicate how they want, when they want, where they want.

We faced this problem for one of our clients, All New Comics. They were getting messages from a variety of different places and were losing track of who was asking what, and where.

Peter from All New Comics doesn’t have a Facebook account, so he would never see the Facebook messages. With All New Comics, about 50% of all messages come through Facebook. Other messages would come in via email, while still others came in through Twitter.

He needed a solution that would keep everything in one place, and which would let him respond to people where they were.

We looked around and found a couple of different ways of doing this, and ended up settling on helpdesk software on this, which we very cleverly named “The All New Comics Helpdesk”. Continue reading “You Need to Be Where Your Customers Are”

Digital Sharecropping is Dangerous

Digital Sharecrop DonGraham flickr23155134n06

Sharecropping is a farming term for growing your crops on someone else’s land.  The land owner gets paid for the use of the land, and you get all of the risks and rewards that come along with the crop itself. It’s an ancient tradition, and it usually benefits both parties. However, as the share cropper, any investments you make to the land are ultimately to the landlord’s benefit. If you take really good care of the land, and make it more fertile, the landowner can raise your rent the next season, or change the terms of your lease.

The same is true in the digital world. Continue reading “Digital Sharecropping is Dangerous”