Creating and sustaining a strong social media presence for your business is essential in the digital age.
41% of social media users believe that the businesses they interact with should have a strong digital presence on social media.
To ensure that you’re using your social media platforms to their full potential, it’s important to measure their success.
By taking the time to look at your metrics, you can identify what tactics are working, and what areas need more attention as you move forward.
Here are five ways to measure your business’s social media profile that is sure to help you with your digital strategy moving forward.