Data-Driven Marketing to Grow Your Business.
Build and optimize your revenue engine for long term, sustainable growth.
Grow Your Business
NorthIQ has created a unique strategy for marketing that focuses on designing “best guess” marketing programs while carefully measuring the results. Using what we learned we quickly optimizes and radically improve those programs until they become cornerstones of your revenue generation strategy.
new leads generated within the first 2 months.
of new sales generated through digital marketing efforts.
Our Services & Expertise
Growth Digital Marketing
What is Growth Marketing? It is an evolution of traditional marketing strategies that embraces data-driven, scientific approaches to revenue generation. Rather than generating leads, NorthIQ create a qualified pipeline that makes revenue the overarching goal. This approach aligns teams with sales departments philosophically and often contributes to cost reduction across the entire pipeline.
01
Reach & Attract New Prospects
NorthIQ are skilled in driving qualified traffic to your website through expert implementation of paid media, search marketing, content marketing, social amplification and the full stack of outbound marketing mediums.
- We drive qualified new traffic to your digital properties with SEO
- Power your organic rankings with targeted content marketing
- Bring previous visitors back with display advertising / remarketing campaigns
- Scale reach with effective social media marketing
02
Engage Prospects & Grow Your Funnels
Growing your marketing funnel and sales funnel is the key to a sustainable revenue model that supports your sales targets and helps you grow your business. NorthIQ grows these funnels by using powerful, automated programs that engage your audience and turn browsers into buyers.
- Grab the attention of your visitors with powerful and engaging lead magnets about your business
- Optimize your sign up rates with convincing on-page design, calls-to-action and copywriting
- Store all your interested prospects in your database with a powerful and cost-effective CRM
03
Nurture Prospects & Convert to Customers
NorthIQ works with you to understand who your highest converting prospects are. We then build content designed to engage and delight those prospects, encouraging them to raise their hand to show interest. Using state of the art marketing automation we are able to quickly hand high converrting prospects over to your sales team.
- Create engaging downloads that moves your prospects through the buyers journey
- Deploy automated email nurturing that explains your product/service while answering your prospects questions
- Build an automated system that mines your database for leads and encourage them to become buyers
- Create a backend CRM that supports your internal processes while encouraging sales conversions
04
Optimize and Improve Your Efforts
Carefully measuring everything you do to understand what’s working and what’s not is key to running effective marketing campaigns that support and drive your revenue engine. Our process is iterative, with constant and ongoing learning the foundation for moving towards marketing capable of driving your business forward.
- Implement a powerful, metrics driven reporting back end
- Analyze and optimize your existing marketing programs
- Connect your marketing efforts directly to revenue to maximize your return
NorthIQ is a Top SharpSpring Agency Partner
SharpSpring is a leading marketing automation platform packed with powerful features… and it costs thousands less than HubSpot, Marketo, and Pardot. NorthIQ has thousands of hours working directly in the SharpSpring platform with our clients. NorthIQ fully supports the SharpSpring platform with full setup, integration and support services. NorthIQ is also full service Marketing Automation experts able to implement any suite.
Work With NorthIQ
Interesting in working with NorthIQ? Let’s set up a quick discussion to review how we can help you build and optimize your revenue engine for long term, sustainable growth.
Our Focus is on Helping You Grow Your Business
NorthIQ is focused on working only with a small list of loyal clients who want to improve their marketing, and help support their organizations sales. This close partnership allows us to understand your business and your customers and to build a first class marketing program that is tailored uniquely to you.
If you’re ready to learn, improve, and grow your business please consider contacting us using the form and we’ll get back to you as soon as possible.
NorthIQ Blog Posts
Marketing DIY #3 – How to Rank Higher in Google
A lot of business owners I speak to have a huge passion for the business they are building, their product or service, and usually the industry they are in. Where they often fall short is how to generate demand for it and get engagement across potential customers....
Marketing DIY #2 – How to Optimize Google My Business (GMB)
I've spoken to many business owners - smart, seasoned "warriors" who have a great product and work hard and are passionate. Most of them still need a large degree of convincing or explanation about Google My Business that borders on frustrating.
Why SharpSpring is Perfect for Your Company
Over our careers, Craig and I have been involved in the implementation of many marketing automation tools. We've been on the ground floor of Marketo, Pardot, Hubspot, and Mailchimp implementations, creating entire marketing automation workflows from scratch.
We've been part of both the technical and creative implementations, as well as creating all of the nurturing paths, workflows, and sales automations that connect with the Customer Relation Management (CRM) systems attached to the marketing automation systems.
The 2020 NorthIQ Marketing Automation Comparison
When you decide to invest in a marketing automation platform, you're faced with a massive challenge figuring out which vendor will meet your needs. This Vendor Comparison Tool will show you a side-by-side comparison of prices, features, and key variables.
2019 NorthIQ Goals in Review
At the beginning of 2019, we set out our "NorthIQ Goals for 2019", which we work on during the January 1 - December 31 Calendar year, we've been doing this for the last three years, and in the next few days we'll start in on our 2020 goals. Before we start with new goals though, it's important to look at where we've been, and what we've done.
The Subtle Art of Giving a F*
Mark Manson's popular book "The Subtle Art of Not Giving a F***" is not a new idea, it's a ballsy way of repeating other self help mantras like "Don't Sweat the Small Stuff". Some people have taken this to mean that details don't matter. If I shouldn't sweat the small stuff, why do you care that the thumbnail for your news story grabs the right part of the image?