Data-Driven Marketing to Grow Your Business.

Build and optimize your revenue engine for long term, sustainable growth.

Grow Your Business

NorthIQ has created a unique strategy for marketing that focuses on designing “best guess” marketing programs while carefully measuring the results. Using what we learned we quickly optimizes and radically improve those programs until they become cornerstones of your revenue generation strategy.

200%

more high quality traffic within just a few months.

3x

new leads generated within the first 2 months.

85%

of new sales generated through digital marketing efforts.

Our Services & Expertise

Growth Digital Marketing

What is Growth Marketing? It is an evolution of traditional marketing strategies that embraces data-driven, scientific approaches to revenue generation. Rather than generating leads, NorthIQ create a qualified pipeline that makes revenue the overarching goal. This approach aligns teams with sales departments philosophically and often contributes to cost reduction across the entire pipeline.

01

Reach & Attract New Prospects

NorthIQ are skilled in driving qualified traffic to your website through expert implementation of paid media, search marketing, content marketing, social amplification and the full stack of outbound marketing mediums.

  • We drive qualified new traffic to your digital properties with SEO
  • Power your organic rankings with targeted content marketing
  • Bring previous visitors back with display advertising / remarketing campaigns
  • Scale reach with effective social media marketing

02

Engage Prospects & Grow Your Funnels

Growing your marketing funnel and sales funnel is the key to a sustainable revenue model that supports your sales targets and helps you grow your business. NorthIQ grows these funnels by using powerful, automated programs that engage your audience and turn browsers into buyers.

  • Grab the attention of your visitors with powerful and engaging lead magnets about your business
  • Optimize your sign up rates with convincing on-page design, calls-to-action and copywriting
  • Store all your interested prospects in your database with a powerful and cost-effective CRM

03

Nurture Prospects & Convert to Customers

NorthIQ works with you to understand who your highest converting prospects are. We then build content designed to engage and delight those prospects, encouraging them to raise their hand to show interest. Using state of the art marketing automation we are able to quickly hand high converrting prospects over to your sales team.

  • Create engaging downloads that moves your prospects through the buyers journey
  • Deploy automated email nurturing that explains your product/service while answering your prospects questions
  • Build an automated system that mines your database for leads and encourage them to become buyers
  • Create a backend CRM that supports your internal processes while encouraging sales conversions 

04

Optimize and Improve Your Efforts

Carefully measuring everything you do to understand what’s working and what’s not is key to running effective marketing campaigns that support and drive your revenue engine. Our process is iterative, with constant and ongoing learning the foundation for moving towards marketing capable of driving your business forward.

  • Implement a powerful, metrics driven reporting back end
  • Analyze and optimize your existing marketing programs
  • Connect your marketing efforts directly to revenue to maximize your return

NorthIQ is a Top SharpSpring Agency Partner

SharpSpring is a leading marketing automation platform packed with powerful features… and it costs thousands less than HubSpot, Marketo, and Pardot. NorthIQ has thousands of hours working directly in the SharpSpring platform with our clients. NorthIQ fully supports the SharpSpring platform with full setup, integration and support services. NorthIQ is also full service Marketing Automation experts able to implement any suite.

Work With NorthIQ

Interesting in working with NorthIQ? Let’s set up a quick discussion to review how we can help you build and optimize your revenue engine for long term, sustainable growth.

Our Focus is on Helping You Grow Your Business

NorthIQ is focused on working only with a small list of loyal clients who want to improve their marketing, and help support their organizations sales. This close partnership allows us to understand your business and your customers and to build a first class marketing program that is tailored uniquely to you.

If you’re ready to learn, improve, and grow your business please consider contacting us using the form and we’ll get back to you as soon as possible.

NorthIQ Blog Posts

Lead AutomationLead GenerationMarketing AutomationSharpspring
Why SharpsSpring is Perfect For Your Company
Why SharpSpring is Perfect for Your Company

Why SharpSpring is Perfect for Your Company

Over our careers, Craig and I have been involved in the implementation of many marketing automation tools.  We've been on the ground floor of Marketo, Pardot, Hubspot, and Mailchimp implementations, creating entire marketing automation workflows from scratch.

We've been part of both the technical and creative implementations, as well as creating all of the nurturing paths, workflows, and sales automations that connect with the Customer Relation Management (CRM) systems attached to the marketing automation systems.

Content MarketingGeneralMarketingMarketing in London, Ontario
The Subtle Art of Giving a F*

The Subtle Art of Giving a F*

Mark Manson's popular book "The Subtle Art of Not Giving a F***" is not a new idea, it's a ballsy way of repeating other self help mantras like "Don't Sweat the Small Stuff". Some people have taken this to mean that details don't matter. If I shouldn't sweat the small stuff, why do you care that the thumbnail for your news story grabs the right part of the image?