Businesses rise and fall on the critical decisions they make. An important one is the quality of their online marketing campaigns. Campaigns determine the success of product (or service) promotion, selling, and company branding.
Individually, answering these five questions will not make or break your marketing campaign, but bunderstanding and answering all five of them is like bringing in your own “Fox Force Five”, together they become an unstoppable force.
Online marketing is the most effective, and easiest method of advertising to measure. It’s crucial in:
- Lowering operational costs
- Measuring results
- Targeting and reaching a larger audience
That is why you have to know what you are doing before you get started.
Important Online Marketing Campaign Questions
Before you start an online marketing campaign, you must answer these key questions:
1 – What is your goal?
Baseball legend Yogi Berra once said, “If you don’t know where you are going, you will end up someplace else”. That applies to your campaign as well.
Why do you think a marketing campaign is important for your company now? Do you have something you are selling? Is there a message you want to get across?
Figure out what your end goal is and you will know how to get there.
2 – What is the status of your brand?
Old or new businesses need to know their level of brand awareness. This is the possibility that consumers know your company and its products. If they don’t know you, they may not buy from you.
Promoting a product before people know who you are will result in failure. Think about it, what is the first thing you do when you see an unfamiliar name trending on social media? You go to a search engine and write, “Who is ‘X’?”
That should not happen to your business. Get in the mind of your prospects before talking about your products or services.
3 – Who are your current and potential customers?
Customers are the lifeblood of your business. You may have the best employees in the world, but without customers, your business will fail. That is why every marketing campaign should be clear about who is their audience.
There is a reason social media companies grow fast. It is because they create profiles of all their consumers. They know:
- The likes and preferences,
- How long their users are on the site,
- The purchasing history,
- Which web pages they are clicking,
- What they share, and so much more.
You need to create a buyer persona. This is a profile that will help you read the minds of your potential customers. It will let you know what their needs are and what solutions they are looking for.
4 – Where will you meet your audience?
Knowing who your target audience is one thing. Knowing where to find them is another. Figure out what is the best medium to connect with your target audience.
Will you use a blogging, a networking, a photo sharing, a messaging, or a video-sharing platform? What strategy will suit your business?
Big companies don’t use every media available for their online marketing campaign. Pick the ones that work for your business.
5 – Who are your competitors?
In the last few years, there have been epic battles among smartphone companies. It has been relentless. But it has also taught us something: know what your rivals are up to and try to do better.
People will attack your brand if you make an online marketing campaign that is the same as your rival’s. Instead, come up with a great campaign and you will win new customers.
Five answers make a marketing fist
These 5 deadly questions are the difference between success and failure. Each on their own is powerful and can be a game changer, but when you put these five answers together, you get a fist full of knowledge that can defeat your competition!
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