Our Focus is on Helping You Grow Your Business
NorthIQ specializes in helping you build and optimize your revenue engine for long term, sustainable growth. We bring a new way of thinking, an agile approach and a revenue driven focus.
We aren’t like a like a lot of marketing companies. We believe that offering an individual service in isolation from the rest of the business almost always leads to an underperforming program and leaves business owners scratching their heads over what went wrong. Our focus is on understanding your business and working together with you to develop core services that are tightly connected to your revenue engine and the rest of your business.
This consultative approach ensures you’ll have the right mix of marketing programs that are designed to help you grow.
Our Growth Marketing Approach
The NorthIQ approach to marketing is a new way of thinking, based on an agile methodology based on trying, testing, learning, and using our findings to improve everything we do. It’s an iterative process that gets to action quickly with a strong focus on measuring and improving over time. Working closely together we determine where your biggest opportunities lies, devising a powerful strategy to target them, and executing on customized digital marketing that focuses on optimizing and improvement over time.
Working with Brian and his team was an amazing experience. If I had to pick only one NorthIQ Inc. superpower to describe it would be their uncanny ability to amplify and improve our vision for the website. Thanks Brian & team!
Who We Are
NorthIQ is a data-driven growth marketing company. We help companies build and optimize their revenue engine for long term, sustainable growth. Our growth minded approach is built on trying, testing, learning, and optimizing revenue-influencing marketing programs over time.
Digital Strategy, Website Guru
Brian Garside has been building websites for two decades and has worked on some of the largest websites in Canadian media. He focuses on creating good user experiences and building websites that make their owners money. Brian is skilled at website design, usability, blogging and content marketing.
Marketing Strategy, Marketing Guru
Craig Oliphant is a marketing expert with over a decade of experience in digital marketing. He has built online campaigns for multi-million dollar companies, and seen massive returns from very small investments. He has figured out ways to achieve repeatable results.
Projects We Love:
We have been incredibly lucky to date to work on projects that we’ve enjoyed. The companies that we work with come from many different industries. We’ve got mom and pop comic shops, startups, 50 year institutions, B2B, B2C, and everything in between.
One of the most common refrains we hear is “We need more customers.”, and “We don’t know what our website is doing for us.”, that’s why we created the Digital Strategy. This is a comprehensive look at your business, who your customers are, and how we can get more of them.
Of course we also make websites, create lead nurturing plans, and so much more. Here are some of our highlights.
NorthIQ Blog Posts
Marketing DIY #3 – How to Rank Higher in Google
A lot of business owners I speak to have a huge passion for the business they are building, their product or service, and usually the industry they are in. Where they often fall short is how to generate demand for it and get engagement across potential customers....
Marketing DIY #2 – How to Optimize Google My Business (GMB)
I've spoken to many business owners - smart, seasoned "warriors" who have a great product and work hard and are passionate. Most of them still need a large degree of convincing or explanation about Google My Business that borders on frustrating.
Why SharpSpring is Perfect for Your Company
Over our careers, Craig and I have been involved in the implementation of many marketing automation tools. We've been on the ground floor of Marketo, Pardot, Hubspot, and Mailchimp implementations, creating entire marketing automation workflows from scratch.
We've been part of both the technical and creative implementations, as well as creating all of the nurturing paths, workflows, and sales automations that connect with the Customer Relation Management (CRM) systems attached to the marketing automation systems.
The 2020 NorthIQ Marketing Automation Comparison
When you decide to invest in a marketing automation platform, you're faced with a massive challenge figuring out which vendor will meet your needs. This Vendor Comparison Tool will show you a side-by-side comparison of prices, features, and key variables.
2019 NorthIQ Goals in Review
At the beginning of 2019, we set out our "NorthIQ Goals for 2019", which we work on during the January 1 - December 31 Calendar year, we've been doing this for the last three years, and in the next few days we'll start in on our 2020 goals. Before we start with new goals though, it's important to look at where we've been, and what we've done.
The Subtle Art of Giving a F*
Mark Manson's popular book "The Subtle Art of Not Giving a F***" is not a new idea, it's a ballsy way of repeating other self help mantras like "Don't Sweat the Small Stuff". Some people have taken this to mean that details don't matter. If I shouldn't sweat the small stuff, why do you care that the thumbnail for your news story grabs the right part of the image?