by Craig | Jul 9, 2019 | Digital Marketing, Lead Generation, Marketing Automation
Row after row of young sales people in headsets hitting the phones. We’ve all seen it. How did it come to this? Cold calling names out of a purchased list one after another in the vain hopes that just through sheer volume you find a potential customer who will... 
by Craig | Oct 5, 2018 | Marketing, Marketing in London, Ontario
I’m going to give you the secret sauce on how to make a marketing automation system for free. It has all the bells, though none of the whistles of the ridiculously expensive services where you can pay $2500 a month just for the software to run this plan. Most... 
by Craig | Jul 12, 2018 | Content Marketing, Digital Marketing, Marketing
There is a good chance your marketing is all wrong or the guy you pay is doing it all wrong. I read an article 4 Signs You’ve Hired the Wrong Marketer (And How to Avoid It) by Fab Capodscasa at Hoosh Marketing that was interesting and spot on. One very specific thing... 
by Craig | May 31, 2018 | Digital Marketing, Lead Generation, Marketing, Marketing in London, Ontario
With some services you can easily see they’ve done a poor job for you, if your car starts making a clunking sound after visiting the mechanic, you’ve probably got a bad mechanic. If your haircut looks horrible, you probably have a bad hairdresser. If you get the... 
by Craig | May 16, 2018 | Building a Business, Marketing in London, Ontario
A year ago I quit a job that was comfortable to join a partner in building a business of our own – NorthIQ. He had been doing it for some time prior, but it had gotten to a tipping point – he needed help that was greater than me pitching in during the... 
