by Craig | Jun 3, 2020 | Building a Business, Digital Marketing, Internet Business, SEO
A lot of business owners I speak to have a huge passion for the business they are building, their product or service, and usually the industry they are in. Where they often fall short is how to generate demand for it and get engagement across potential customers. They... 
by Craig | May 28, 2020 | General, Internet Business, Lead Generation, SEO
I’ve spoken to many business owners – smart, seasoned “warriors” who have a great product and work hard and are passionate. Most of them still need a large degree of convincing or explanation about Google My Business that borders on... 
by Craig | Oct 10, 2019 | Content Marketing, Digital Marketing, General, Lead Automation, Lead Generation, Marketing Automation
Quite often we’ll hear from a business that their website just doesn’t work for lead generation. Either it doesn’t generate leads or if it does they are just plain bad. They tell me they’d rather stick to referrals, or cold calls. They also... 
by Craig | Jul 9, 2019 | Digital Marketing, Lead Generation, Marketing Automation
Row after row of young sales people in headsets hitting the phones. We’ve all seen it. How did it come to this? Cold calling names out of a purchased list one after another in the vain hopes that just through sheer volume you find a potential customer who will... 
by Craig | Oct 5, 2018 | Marketing, Marketing in London, Ontario
I’m going to give you the secret sauce on how to make a marketing automation system for free. It has all the bells, though none of the whistles of the ridiculously expensive services where you can pay $2500 a month just for the software to run this plan. Most... 
