by Craig | Nov 16, 2017 | General
“These reports you handed in…it’s almost as if you have no business training at all…I don’t know what this is supposed to be.” Marketing is interesting to me at least partly because those who become a successful practitioner get there because of their ability to just...
by Craig | Oct 17, 2017 | Content Marketing
SSSSSSsssSSSSssss!!! Hear that? That’s the sound of your nurturing program you just launched about to blow up. And you’re standing waaaayyy too close. Before you know it that carefully crafted program will be in 100 pieces scattered across the landscape and the cows...
by Craig | Sep 20, 2017 | Business Strategy, Content Marketing, Marketing
Marketing is the main driver of sales, everything you do is marketing. From the blog posts you write to the branded bags you hand out at your cash register or the business card you send. However, some things we do as marketers can seem like magic. Especially if...
by Craig | Aug 31, 2017 | Content Marketing, Marketing
That delicious ring of puffy goodness sits on a plate in front of me. Teasing me with its delicate sugary shine. A donut so stuffed that one drip of red jelly squeezes out the side. My head says no, but my stomach says yes. Head calculates how far I’d have to jog to...
by Craig | Aug 17, 2017 | Marketing
I’ve been there. Sadly I’ve been there. Wandering around the wreckage of a ruined society, starving, and pursuing the delicious and mouth-watering LEEEAD. They are so easy to catch if you’re persistent…and it’s so easy to brag to the rest of the organization the...
