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If Your Marketing isn’t Risky You’re Doing it Wrong

If Your Marketing isn’t Risky You’re Doing it Wrong

by Craig | Jul 12, 2018 | Content Marketing, Digital Marketing, Marketing

There is a good chance your marketing is all wrong or the guy you pay is doing it all wrong. I read an article 4 Signs You’ve Hired the Wrong Marketer (And How to Avoid It) by Fab Capodscasa at Hoosh Marketing that was interesting and spot on. One very specific thing...
How to Spot a Bad Digital Marketing Company

How to Spot a Bad Digital Marketing Company

by Craig | May 31, 2018 | Digital Marketing, Lead Generation, Marketing, Marketing in London, Ontario

With some services you can easily see they’ve done a poor job for you, if your car starts making a clunking sound after visiting the mechanic, you’ve probably got a bad mechanic. If your haircut looks horrible, you probably have a bad hairdresser. If you get the...
5 Things I’ve Learned Since Quitting my Job a Year Ago

5 Things I’ve Learned Since Quitting my Job a Year Ago

by Craig | May 16, 2018 | Building a Business, Marketing in London, Ontario

A year ago I quit a job that was comfortable to join a partner in building a business of our own – NorthIQ. He had been doing it for some time prior, but it had gotten to a tipping point – he needed help that was greater than me pitching in during the...
4 Simple Behaviours That Will Make Your Digital Marketing Better

4 Simple Behaviours That Will Make Your Digital Marketing Better

by Craig | Apr 11, 2018 | Digital Marketing, Marketing

I’ve worked in marketing for many years, and I’ve lived through the entire coming of age of digital marketing. I have done it all. I am humbled and honoured to have had the opportunities I have had, to learn (the hard way usually) and to hone my craft. My...
If Your Site Isn’t Mobile-friendly You Might be in Trouble

If Your Site Isn’t Mobile-friendly You Might be in Trouble

by Craig | Mar 28, 2018 | Content Marketing, Digital Marketing, Internet Business, Marketing

“Mobile-friendly” now officially reads as Mobile-first with the news that Google is officially rolling out its plan to use the mobile version of your sites content to index its pages. Mobile versions will also be used to understand its structured data and to show...
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