by Craig | May 16, 2018 | Building a Business, Marketing in London, Ontario
A year ago I quit a job that was comfortable to join a partner in building a business of our own – NorthIQ. He had been doing it for some time prior, but it had gotten to a tipping point – he needed help that was greater than me pitching in during the... 
by Craig | Apr 11, 2018 | Digital Marketing, Marketing
I’ve worked in marketing for many years, and I’ve lived through the entire coming of age of digital marketing. I have done it all. I am humbled and honoured to have had the opportunities I have had, to learn (the hard way usually) and to hone my craft. My... 
by Craig | Mar 28, 2018 | Content Marketing, Digital Marketing, Internet Business, Marketing
“Mobile-friendly” now officially reads as Mobile-first with the news that Google is officially rolling out its plan to use the mobile version of your sites content to index its pages. Mobile versions will also be used to understand its structured data and to show... 
by Craig | Feb 14, 2018 | Content Marketing, Marketing
Want to know a secret? despite what you’ve heard, you don’t need to hire a Search Engine Optimization (SEO) company, you don’t need a marketing agency to come in and do your SEO. What you need is content that outlines the pain points your prospects are... 
by Craig | Feb 9, 2018 | Building a Business, Lead Generation, Marketing
In our first episode of Hot Buzz we talked a little bit about measuring your web site. It was difficult to get a solid answer out do to the tremendous burning provided by Lethal Dose hot sauce. If you own a business or are responsible for marketing at an organization... 
