by Brian | Feb 18, 2019 | Announcements, Building a Business, Marketing in London, Ontario
Wow, we’re six weeks into 2019 and we still haven’t posted our annual “goals post”. We started this tradition in 2017, and we doubled down in 2018. We think it’s important to set goals, and to reflect on those goals. The problem with... 
by Brian | Jan 24, 2019 | Announcements, Building a Business, Marketing in London, Ontario, Updates
At the beginning of 2018 we set out The NorthIQ Goals for 2018. Our business has a June year end, which means we technically were in 2019 by July…but for the purposes of the blog we consider January 1 – December 31 2018 to be the calendar year. We set a... 
by Brian | Jan 8, 2019 | Building a Business, Content Marketing, Marketing in London, Ontario
We’re reflecting on what we did in 2018, and later this week we’ll be planning out 2019. As part of our reflections, we’re looking at what we did well in 2018. One of the things we are most proud of is our blog posts, this year we’ve been... 
by Ashley Cole | Nov 26, 2018 | Building a Business
The definition of LOW KEY is “Not elaborate, showy, or intensive; modest or restrained.” The definition of SALES is “The exchange of a commodity for money; the action of selling something.” What happens if you combine the two? People think... 
by Brian | Sep 20, 2018 | Building a Business, Marketing in London, Ontario
Ryan McFadden of Revival Renovations told me about the “Tea and Cookies Meeting” a while ago. Most business these days can be done by email and phone. In the renovation business you need to see the space, get measurements and make some choices. Then... 
by Brian | Jul 18, 2018 | Building a Business, General, Marketing in London, Ontario
Back in April as we started thinking about what we wanted our company to become, we set out to create values. We asked the question “What do you Value?”. We knew that these were going to be aspirational, and that we’d revise them over the next little... 
