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The secret to sales? Stop selling

The secret to sales? Stop selling

The definition of LOW KEY is “Not elaborate, showy, or intensive; modest or restrained.” The definition of SALES is “The exchange of a commodity for money; the action of selling something.” What happens if you combine the two? People think...
How Mature is Your Marketing?

How Mature is Your Marketing?

Three years ago Craig and I sat down and created a download called “The Kickstart Guide to Marketing using Science, Not Magic”, it was basically my bootcamp into the world of marketing. I had always considered myself a “marketing minded...
The Importance of Tea and Cookies

The Importance of Tea and Cookies

Ryan McFadden of Revival Renovations told me about the “Tea and Cookies Meeting” a while ago. Most business these days can be done by email and phone. In the renovation business you need to see the space, get measurements and make some choices. Then...
NorthIQ Values – Revised

NorthIQ Values – Revised

Back in April as we started thinking about what we wanted our company to become, we set out to create values. We asked the question “What do you Value?“. We knew that these were going to be aspirational, and that we’d revise them over the next little...
Nobody Cares That You’re Vegan

Nobody Cares That You’re Vegan

It’s a harsh truth that nobody wants to hear, but it’s true, nobody cares that you’re a vegan. Nobody wants to listen to you drone on about the fact that you don’t eat anything with a face, or that animals are your friends and you don’t...