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The NorthIQ Look Ahead at 2019

The NorthIQ Look Ahead at 2019

Wow, we’re six weeks into 2019 and we still haven’t posted our annual “goals post”.  We started this tradition in 2017, and we doubled down in 2018. We think it’s important to set goals, and to reflect on those goals. The problem with...
2018 Goals in Review

2018 Goals in Review

At the beginning of 2018 we set out The NorthIQ Goals for 2018. Our business has a June year end, which means we technically were in 2019 by July…but for the purposes of the blog we consider January 1 – December 31 2018 to be the calendar year. We set a...
Our best posts of 2018

Our best posts of 2018

We’re reflecting on what we did in 2018, and later this week we’ll be planning out 2019. As part of our reflections, we’re looking at what we did well in 2018. One of the things we are most proud of is our blog posts, this year we’ve been...
The secret to sales? Stop selling

The secret to sales? Stop selling

The definition of LOW KEY is “Not elaborate, showy, or intensive; modest or restrained.” The definition of SALES is “The exchange of a commodity for money; the action of selling something.” What happens if you combine the two? People think...
How Mature is Your Marketing?

How Mature is Your Marketing?

Three years ago Craig and I sat down and created a download called “The Kickstart Guide to Marketing using Science, Not Magic”, it was basically my bootcamp into the world of marketing. I had always considered myself a “marketing minded...
The Importance of Tea and Cookies

The Importance of Tea and Cookies

Ryan McFadden of Revival Renovations told me about the “Tea and Cookies Meeting” a while ago. Most business these days can be done by email and phone. In the renovation business you need to see the space, get measurements and make some choices. Then...