by Brian | Jan 18, 2018 | Announcements, Business Strategy
Last week Craig and I got together to figure out where we want to take NorthIQ in 2018 and beyond. We sat down and wrote out our “starts, stops, and continues”, and then used those as a framework for what we were going to work on this year. This is a great...
by Brian | Nov 15, 2017 | Business Strategy
Every software project has three phases of its life, build, maintain, and sunset. A project can go through many build and maintain cycles through its life, but if you’re neither building nor maintaining, then you are sunsetting (which is a nice way to say...
by Craig | Sep 20, 2017 | Business Strategy, Content Marketing, Marketing
Marketing is the main driver of sales, everything you do is marketing. From the blog posts you write to the branded bags you hand out at your cash register or the business card you send. However, some things we do as marketers can seem like magic. Especially if...
by Brian | Aug 10, 2017 | Business Strategy
A few months ago we were approached by Mitch and Sabina Dawson about revamping their digital presence. They had purchased the company in 2012, and they had evolved the business from office furniture solutions to a more consultative office space design business that...
by Brian | Jul 6, 2017 | Business Strategy, Marketing
In our previous post we wrote that SEO is Big Pile of Crap, in that post we talked about the need to target the right audience, and to turn prospects into leads. We also mentioned funnels briefly. We’re big fans of funnel management here at NorthIQ. Part of our...
by Craig | Jun 7, 2017 | Business Strategy
I remember when I was young, whenever my cousins and I were being unruly and especially uncivil to each other, my grandma used to tell us “You should treat others as you’d want to be treated yourself.” It seemed awfully naggy, especially with the finger wagging thrown...
