by Brian | Jul 18, 2018 | Business Strategy, General
Back in April as we started thinking about what we wanted our company to become, we set out to create values. We asked the question “What do you Value?”. We knew that these were going to be aspirational, and that we’d revise them over the next little... 
by Brian | Jul 5, 2018 | Business Strategy, Marketing
It’s a harsh truth that nobody wants to hear, but it’s true, nobody cares that you’re a vegan. Nobody wants to listen to you drone on about the fact that you don’t eat anything with a face, or that animals are your friends and you don’t... 
by Brian | Jun 27, 2018 | Business Strategy, Internet Business, Marketing
One of the things that boggles my mind about modern websites is the lack of contact information, or even worse, a hostile contact us form. I have found many contact forms that require far too much information, don’t work, use anti-spam technology that... 
by Brian | Jun 16, 2018 | Business Strategy, Content Marketing, Hot Buzz
Hot Buzz was an idea that Craig and I had inspired by Hot Ones from First We Feast, what if we got together with some folks, ate some chicken spicy chicken wings, and asked some hot marketing questions. Our very first episode was an experiment in just seeing how we... 
by Craig | May 16, 2018 | Business Strategy
A year ago I quit a job that was comfortable to join a partner in building a business of our own – NorthIQ. He had been doing it for some time prior, but it had gotten to a tipping point – he needed help that was greater than me pitching in during the... 
by Brian | May 3, 2018 | Announcements, Business Strategy
NorthIQ has been around for nearly three years now. We’ve been a remote company, when I first launched, I worked from my own home office, and when Craig came on board in May of 2017, he worked from his home office – we called them the Oakridge and Sunningdale... 
