It’s a harsh truth that nobody wants to hear, but it’s true, nobody cares that you’re a vegan. Nobody wants to listen to you drone on about the fact that you don’t eat anything with a face, or that animals are your friends and you don’t eat friends.
I totally understand, I eat two vegetarian meals a day right now, and I plan out a vegetarian dinner once a week. I don’t do it because of ethical reasons, I find that a mostly plant based diet makes me feel better. I’ve tried to convince my parents that they need to adopt a similar diet, but they’re not really interested. Now with that said, I honestly believe chickens wouldn’t exist if they didn’t provide us eggs…but I also don’t like factory farming conditions. However, I understand that without modern advances in agriculture, we wouldn’t be able to support our massively ballooning population.
Be honest. You totally scanned over that last paragraph didn’t you?
The reason you scanned over it is simple, you really don’t care WHY I choose to eat the way I choose to eat. I either had you, or lost you at the word “vegetarian”.
It’s the exact same with your business.
- Nobody cares WHY you choose to sell sprockets*.
- Nobody cares about the history of your sprocket sales.
- Nobody cares what the ethical reasons for your sprocket manufacturing process is.
- They want to know that your sprockets will solve a problem they have.
- They want to know what pain points your sprockets fix in their business.
- People care how your sprockets will make their lives better.
*NOTE: I don’t care if you sell artisanal platypus abodes, or high end consulting services, for the sake of this post, we’re calling all of it sprockets…WHAT you sell doesn’t matter. HOW you sell it is what matters. (more…)
Hot Buzz was an idea that Craig and I had inspired by Hot Ones from First We Feast, what if we got together with some folks, ate some chicken spicy chicken wings, and asked some hot marketing questions.
Our very first episode was an experiment in just seeing how we would do a show, and if it could be successful. We live streamed it to Facebook, and Craig created a fun little logo of a bee spewing fire for our initial episode. We didn’t take a lot of time with production or editing, the idea was just to get it out there and see what people thought of it.
We do this with everything that we do. We try things, experiment with them, and over time make them better.
Here’s the thing. If you wait in hiding and polish your idea something perfectly shiny and brilliant you face a few problems. Your idea might never see the light of day, perfect is the enemy of great, and making that perfect thing takes time. You might make something perfect that nobody wants to see. You will invest a ton of time into something that might not work.
Does the world of social media marketing have you a little perplexed? Don’t worry, social media marketing is one of the most difficult tactics to execute in terms of digital marketing.
It’s a medium that’s constantly growing and evolving, and sometimes it seems like as soon as you get a grasp on one concept or trend, it gets replaced by another.
Our Manage Comics blog was recently suspended by Medium for no justifiable reason. To date the only explanation we have been given is that we were accidentally caught in their spam filter.
This caused a huge impact on our business, saw our page rankings plummet, created dozens of orphaned links from sites that had referenced us, and left us scrambling to solve a problem that our vendor has not been able to give us a reasonable explanation behind.
Because of the negative effects on our business, and Medium’s lack of a reasonable explanation for what happened, we have removed all content from Medium, and we are firmly advising our clients against using Medium as a blogging platform. (more…)
“Mobile-friendly” now officially reads as Mobile-first with the news that Google is officially rolling out its plan to use the mobile version of your sites content to index its pages. Mobile versions will also be used to understand its structured data and to show snippets from the site in the Google search results.
Mobile-first indexing means Google will use the mobile version of a web page “for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for,” the company writes in a blog post.
There has never been a more exciting time for small business owners to capitalize on marketing tools and increase their customer touch.
Only a few years ago marketing professionals had to depend on expensive mass media or unreliable methods to get their message across.
But having a clear digital strategy allows small business owners to make a big impact to their customer base with low costs. Further, you can be precise and focused on message and audience, ensuring you are getting the best return on your investment.
One of the keys to that digital approach needs to be a digital content strategy.