A lot of business owners I speak to have a huge passion for the business they are building, their product or service, and usually the industry they are in. Where they often fall short is how to generate demand for it and get engagement across potential customers. They sit and wait and hope.
I always say “Hope is not a plan.” And the sooner you get started on demand generation programs the sooner you’ll see the results.
You may have heard you need to produce some blog and get those live on your site. You may have never really considered the finer details of what to write about about where to place that on your site for maximum results.
Quite often we’ll hear from a business that their website just doesn’t work for lead generation. Either it doesn’t generate leads or if it does they are just plain bad. They tell me they’d rather stick to referrals, or cold calls. They also usually complain that growing their sales is difficult.
The truth is the problem here is not the medium but the execution. Your website should be your BEST driver for generating quality leads. If it’s not there is usually something wrong.
Row after row of young sales people in headsets hitting the phones. We’ve all seen it.
How did it come to this? Cold calling names out of a purchased list one after another in the vain hopes that just through sheer volume you find a potential customer who will give you 30 seconds.
Simply put, it worked while you were smaller and growing but scaling that approach has become tedious.
It stopped being fun. And your sales reps hate what they are doing.
Fortunately there are scalable alternatives to cold calling to generate sales, and it’s a win-win solution for everybody. (more…)
Over the summer we completely overhauled our Manage Comics website, while doing that we put a lot of thought into what the site says about who we are.
As an internet marketing company, our website is incredibly important. We need to clearly state what we do, how we do it, and why we are unique. As we started thinking about how to make Manage Comics better, we also thought about how we could make the NorthIQ site better, and overall some things we think are important to every website on the internet.
If you think of your website as a virtual window into your business, you need to really consider what it is that you’re showing. Take the picture for this post as an example. A quick look in that window shows us an interesting space that has customers, a well stocked bar, and intimate, yet inviting lighting. If you’re the type of person who likes those things, it will encourage you to walk through the doors.
Your website is the online version of that exact same window.
Three years ago Craig and I sat down and created a download called “The Kickstart Guide to Marketing using Science, Not Magic”, it was basically my bootcamp into the world of marketing. I had always considered myself a “marketing minded designer/developer”, but the truth was I really only understood the basics.
Before I get too deep into my journey into marketing maturity, I’m not going to bury the lede. We’re launching a Marketing Maturity Assessment, and we need some beta testers before we make it live.
Sign up to beta test our maturity tool and we’ll send you an email next week.
You will get the first crack at our marketing maturity assessment, as well as the the first notification about our brand new massive 80+ page download – The NorthIQ Way.
I knew about branding from years of working at Canada’s major media brands (TSN, CTV, Alliance/Atlantis, Bell, and The Globe and Mail). I knew a lot about attracting and building an audience. I had even learned about conversions from Craig and had applied the things I learned at my day job to run some successful side hustles. (more…)
There is a good chance your marketing is all wrong or the guy you pay is doing it all wrong.
I read an article 4 Signs You’ve Hired the Wrong Marketer (And How to Avoid It) by Fab Capodscasa at Hoosh Marketing that was interesting and spot on.
One very specific thing stood out to me as ridiculously important. (more…)