Businesses rise and fall on the critical decisions they make. An important one is the quality of their online marketing campaigns. Campaigns determine the success of product (or service) promotion, selling, and company branding.
Individually, answering these five questions will not make or break your marketing campaign, but bunderstanding and answering all five of them is like bringing in your own “Fox Force Five”, together they become an unstoppable force.
Online marketing is the most effective, and easiest method of advertising to measure. It’s crucial in:
- Lowering operational costs
- Measuring results
- Targeting and reaching a larger audience
That is why you have to know what you are doing before you get started. (more…)
Once upon a time we had a cool website, it had a bunch of pages that nobody visited, and some content that nobody read.
In January 2017, I decided to rip it to the bare studs and redo it. My plan was to post a blog post every single week in 2017, and I wanted to focus on the content only. I used the default WordPress 2017 template, and got to work making it pretty. A few hours later, I relaunched the site with the new template.
“That’s it?” Craig said. “This website is pretty bland isn’t it?”
“Yup” I replied. “It’s content first. Let’s see what works and what doesn’t, and we’ll see where we go from here.”
It’s been seven months since I launched that “temporary website”, in that time we have launched many different client sites, and we’ve completed untold other things, and yet NorthIQ is still using a temporary website.
This is what is wrong with that website. (more…)
A few months ago we were approached by Mitch and Sabina Dawson about revamping their digital presence. They had purchased the company in 2012, and they had evolved the business from office furniture solutions to a more consultative office space design business that focused on the concept of The Living Office.
Update – Read the full Raven Studio case study.
One of the hardest things in Marketing is knowing when your efforts are just not working and to change up what you’re doing. For many, a project can feel like your baby, to be held tightly and loved even if they’re not particularly good at something.
Sometimes a program can “come good” with some effort and elbow grease. But others just won’t work no matter how much effort you put in. They were doomed right from the beginning.
You’ve also perhaps put your reputation on the line to deliver real business results. It’s a frightening thing to look at your work critically when clients or internal stakeholders are questioning results.
The biggest problem with digital marketing today is that marketers actually ruin everything. Literally everything. Every digital marketing channel that was valuable at one point has been overused, watered down and ruined.
We posted April 13th called How Marketers Ruin Email. It was a fun write-up about how marketers have abused the email channel but now we’ve realized it didn’t go quite far enough.
Rest assured if a digital channel is effective, somebody out there is quickly trying to wring every cent they can out of it. Especially now that the barrier to entry as a “digital marketer” has lowered – there are how-to guides on everything – anybody can enter the industry as a “leader”. (more…)
As we were talking about promotional strategies, Brian brought up the idea of using a pop-over to promote sign ups to the NorthIQ Smarter Business Newsletter (which in my incredibly biased opinion, is the best free marketing information you’ll find on the internet today).
I immediately shot him down and told him that was the single worst idea he had ever had.
Back in the “good old days” we would see the occasional in-page popup. They were usually designed to be useful, maybe to let you log in, or to show you some features you didn’t know were there.
They were useful, so we tended to pay attention to them.
Then, there were more.
Now, in true marketing-ruins-everything fashion they are absolutely everywhere.
And they need to go away. Be put down. Eliminated. Burned at the stake. (more…)