A lot of business owners I speak to have a huge passion for the business they are building, their product or service, and usually the industry they are in. Where they often fall short is how to generate demand for it and get engagement across potential customers. They sit and wait and hope.
I always say “Hope is not a plan.” And the sooner you get started on demand generation programs the sooner you’ll see the results.
You may have heard you need to produce some blog and get those live on your site. You may have never really considered the finer details of what to write about about where to place that on your site for maximum results.
I’ve spoken to many business owners – smart, seasoned “warriors” who have a great product and work hard and are passionate. Most of them still need a large degree of convincing or explanation about Google My Business that borders on frustrating.
Two reasons why you need to spend time on improving Google My Business:
- The further you drop from the #1 listing in Google the more drastically your visitors declines. Especially if it falls to the dreaded “page 2 of Google”.
- While there are alternative ways to get to the first page or #1 in Google, Google My Business is a valuable and easy-to-use tool that will truly help you get there.
WordPress 5.0 is here, code named “Bebo” after Cuban Jazz master Bebo Valdés. WP 5.0 is a major update, with an all new editor named “Gutenberg”, which is a massive revamp of the default editing experience. 5.0 also saw the release of a brand new default theme called Twenty Nineteen which is fully Gutenberg compliant, and has plenty of room for customization.
As a major upgrade, it could be a little bit scary to do the updates, but it’s very important that you keep your WordPress website up to date with the latest versions. We’ve put together a small guide for how to update to WordPress 5.0 safely, and we’ve added some specific instructions for our customers who also use a custom Divi Child Theme from us. (more…)
“Mobile-friendly” now officially reads as Mobile-first with the news that Google is officially rolling out its plan to use the mobile version of your sites content to index its pages. Mobile versions will also be used to understand its structured data and to show snippets from the site in the Google search results.
Mobile-first indexing means Google will use the mobile version of a web page “for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for,” the company writes in a blog post.
Leads are the currency that all marketing campaigns can be measured on. A campaign that delivers qualified leads who become customers is worth its weight in whatever precious metal you covet. The NorthIQ 3i Formula is all about delivering leads.
In our previous post we wrote about SEO, and how most SEO companies try to sell you the wrong thing. We believe that You Don’t Need an SEO Company, traffic to your website will not change your business by itself, and SEO just delivers you traffic. SEO experts not only don’t do the right things, they don’t even know the right questions to ask!
“All right Mr. Smarty Pants”, we hear you saying, “These Hand Crafted Platypus homes aren’t gonna sell themselves! If you’re saying I don’t need to rank #1 for Artisanal Platyplode Abodes and my other keywords, then just exactly what is it that you think you and your fancy pants marketing agency can do for me?” (more…)
I have a confession to make.
I don’t want to grow up, I’m a Toys-R-Us kid, they’ve got a million toys at Toys-R-Us that I can play with. I don’t want to grow up, I’m a Toys-R-Us kid, they’ve got the best for so much less, you’ll really flip your lid. From bikes to trains to video games they’re the biggest toy store there is – GEE WIZ. I don’t want to grow up because baby if I did, I couldn’t be a Toys-R-Us kid!
Despite the fact that I’m a Toys R Us Kid, I’m not the least bit surprised that Toys R Us is filing for Chapter 11 bankruptcy protection. (more…)