by Craig | Nov 30, 2017 | Content Marketing, Lead Generation, Marketing
We love marketing, and we love helping small businesses out. That’s why we’re starting a brand new feature called “Marketing DIY”. There are a ton of different things that you can do yourself with just a little bit of time. Sometimes those... 
by Craig | Oct 17, 2017 | Lead Automation, Lead Generation, Marketing Automation
SSSSSSsssSSSSssss!!! Hear that? That’s the sound of your nurturing program you just launched about to blow up. And you’re standing waaaayyy too close. Before you know it that carefully crafted program will be in 100 pieces scattered across the landscape and the cows... 
by Craig | Aug 17, 2017 | Lead Generation, Marketing
I’ve been there. Sadly I’ve been there. Wandering around the wreckage of a ruined society, starving, and pursuing the delicious and mouth-watering LEEEAD. They are so easy to catch if you’re persistent…and it’s so easy to brag to the rest of the organization the... 
by Brian | Jul 6, 2017 | Building a Business, Lead Generation, Marketing
In our previous post we wrote that SEO is Big Pile of Crap, in that post we talked about the need to target the right audience, and to turn prospects into leads. We also mentioned funnels briefly. We’re big fans of funnel management here at NorthIQ. Part of our... 
by Brian | Apr 20, 2017 | Building a Business, Lead Generation, Marketing
In the always on, hyper-connected, social everything world we live in, people expect to be able to get in touch with your business in whatever way is convenient to them. Ten years ago it was unheard of to have a business without a phone number. Today, people want to... 
by Craig | Nov 1, 2016 | Content Marketing, Lead Automation, Lead Generation
Automation is a marketing trick that can seem like magic, but just like anything, there is a very simple recipe you can follow to make it happen. Automation reduces the amount of work that you have to do in order to reach out to every new lead, and it helps to create... 
