by Craig | Oct 17, 2017 | Lead Automation, Lead Generation, Marketing Automation
Hear that? That’s the sound of your nurturing program you just launched about to blow up. And you’re standing waaaayyy too close.
Before you know it that carefully crafted program will be in 100 pieces scattered across the landscape and the cows and chickens will be escaping!
It’s okay. There is probably still time to fix it.
Having worked on many nurturing programs across several automation platforms I can tell you there are three key pieces that often get forgotten or ignored. (more…)
by Craig | Sep 20, 2017 | Content Marketing, Lead Automation, Marketing, Marketing Automation
Marketing is the main driver of sales, everything you do is marketing. From the blog posts you write to the branded bags you hand out at your cash register or the business card you send.
However, some things we do as marketers can seem like magic. Especially if everything you’re doing creates value for the user along the way.
People like to get plenty of information before making a purchase, and they do not want to be called until they are ready to buy.
In fact, if you call them too early in the buying process, they may never want to hear from you again. (more…)
by Craig | Aug 2, 2017 | Digital Marketing, Marketing, Marketing Automation
One of the hardest things in Marketing is knowing when your efforts are just not working and to change up what you’re doing. For many, a project can feel like your baby, to be held tightly and loved even if they’re not particularly good at something.
Sometimes a program can “come good” with some effort and elbow grease. But others just won’t work no matter how much effort you put in. They were doomed right from the beginning.
You’ve also perhaps put your reputation on the line to deliver real business results. It’s a frightening thing to look at your work critically when clients or internal stakeholders are questioning results.