Our video series Hot Buzz is a regular video show where we interview local business people and talk about marketing, digital strategies, websites, and the things they are doing to succeed at their businesses.
Social Media marketing is something that Heather Gunn of A Team London does incredibly well. She has been creating amazing and compelling content for home buyers in London and the surrounding area. She’s become a local expert on social media with a focus on Instagram, Facebook, Linked In, and other social platforms. (more…)
Hot Buzz was an idea that Craig and I had inspired by Hot Ones from First We Feast, what if we got together with some folks, ate some chicken spicy chicken wings, and asked some hot marketing questions.
Our very first episode was an experiment in just seeing how we would do a show, and if it could be successful. We live streamed it to Facebook, and Craig created a fun little logo of a bee spewing fire for our initial episode. We didn’t take a lot of time with production or editing, the idea was just to get it out there and see what people thought of it.
We do this with everything that we do. We try things, experiment with them, and over time make them better.
Here’s the thing. If you wait in hiding and polish your idea something perfectly shiny and brilliant you face a few problems. Your idea might never see the light of day, perfect is the enemy of great, and making that perfect thing takes time. You might make something perfect that nobody wants to see. You will invest a ton of time into something that might not work.
With some services you can easily see they’ve done a poor job for you, if your car starts making a clunking sound after visiting the mechanic, you’ve probably got a bad mechanic. If your haircut looks horrible, you probably have a bad hairdresser. If you get the wrong leg amputated, you probably have a bad doctor.
Digital marketing can be a little more difficult to come to that conclusion.
How can business owners avoid being preyed upon by unethical digital marketing agencies?
The following are sure-fire things to watch out for when working with your digital agency, or to keep an eye out for when trying to procure services from one. (more…)
This is the recipe for the NorthIQ Hot Buzz Fermented Pepper Sauce, which we are calling Hot Buzz Fermented Pepper Sauce V1.
When I started thinking about what I wanted in a hot pepper sauce, I knew that it was more than just heat. I wanted well rounded, flavourful sauce that would go well on a variety of dishes, but it would be the main event of the Hot Buzz final round.
Here’s what we did to make this version. (more…)
Hot Buzz is a (nearly) monthly video series where we will interview people and talk about marketing, websites, and the things that they are doing to succeed in business. This is a bit of a “Throwback Thursday” episode, as we recorded this episode in March, and have held off on uploading it to YouTube until recently.
Code is something that Taras Zubyak knows well. Taras and Brian have known each other for seven years, and Brian has leaned on Taras’ amazing skills for nearly all seven of those years. In this episode of Hot Buzz, Taras and Brian talk about Code Elves, test their mettle with some spicy wings, and get into some equally spicy questions.
Hot Buzz is inspired by Sean Evans’ show “Hot Ones“. (more…)
A year ago I quit a job that was comfortable to join a partner in building a business of our own – NorthIQ.
He had been doing it for some time prior, but it had gotten to a tipping point – he needed help that was greater than me pitching in during the evenings. If we were going to make this happen it had to be right then.
There were other benefits, we could change our positioning, offer more breadth of digital services, and change the company significantly from “just another web development firm” into a true digital marketing company that could bring something entirely different to the table.
My family had understood this was an eventuality but the sudden decision to quit happened over the span of Easter weekend, and I started my first full day at NorthIQ on May 15, 2018 and everything changed. (more…)