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The Psychology of the Lawn Sign

The Psychology of the Lawn Sign

We’re knee deep in a municipal election here in London Ontario, which falls fairly close to a recent Provincial election, and only a couple of years removed from a Federal election. Because of the fairly tight timelines of municipal elections (candidates had to...
If Your Marketing isn’t Risky You’re Doing it Wrong

If Your Marketing isn’t Risky You’re Doing it Wrong

There is a good chance your marketing is all wrong or the guy you pay is doing it all wrong. I read an article 4 Signs You’ve Hired the Wrong Marketer (And How to Avoid It) by Fab Capodscasa at Hoosh Marketing that was interesting and spot on. One very specific thing...
Nobody Cares That You’re Vegan

Nobody Cares That You’re Vegan

It’s a harsh truth that nobody wants to hear, but it’s true, nobody cares that you’re a vegan. Nobody wants to listen to you drone on about the fact that you don’t eat anything with a face, or that animals are your friends and you don’t...