A lot of business owners I speak to have a huge passion for the business they are building, their product or service, and usually the industry they are in. Where they often fall short is how to generate demand for it and get engagement across potential customers. They sit and wait and hope.
I always say “Hope is not a plan.” And the sooner you get started on demand generation programs the sooner you’ll see the results.
You may have heard you need to produce some blog and get those live on your site. You may have never really considered the finer details of what to write about about where to place that on your site for maximum results.