Digital Marketing Services
Our strategic approach helps organizations with an approach where individual services aren’t performed in isolation: we work with you to identify the channels, tactics, and technologies that will drive your business forward.
We are a united, full-service team. With everything under one roof, your organization will have cohesion across all channels for your organization.
Just looking for one specific thing? Our services are also offered a la carte.
Strategic Services
The right strategy will drive your business forward. Starting with an immersive discovery process, we get to know your company and understand your goals. Then, we map out a strategy that will achieve those goals in the best way possible.
- Digital Strategy
- eCommerce Strategy
- Business Consulting
Drive Qualified Traffic
NorthIQ are skilled in driving qualified traffic to your website through expert implementation of paid media, search marketing content marketing, social amplification and the full stack of outbound marketing mediums.
- SEO (Search Engine Optimization)
- Keyword Identification & Planning
- Content Marketing
- Google Ads/Pay Per Click Management
- Remarketing/Retargeting Campaigns
- Social Media
Engage & Convert Prospects
Growing your marketing funnel, and then your sales funnel is the key to a sustainable revenue model that supports your sales targets and helps you grow your business. NorthIQ grows these funnels by using powerful, automated programs that engage your audience and turn browsers into buyers.
- Lead Magnet Generation
- Conversion Rate Optimization (CRO)
- Content Marketing
- Lead Capture & CRM
Nurture Prospects & Convert to Customers
NorthIQ works to understand where your best and most likely sales come from. We then analyze your prospects to mine for gold and uncover the hidden gems who are likely to become buyers. Using as much automation as possible we enter them into your sales cycle, boosting sales and supporting your revenue engine.
- Email Marketing
- Nurturing & Drip Campaigns
- Customized Lead Scoring
- Real-time Lead Routing to Your Sales Team
- Marketing to Sales Handoff
Measure, Optimize, & Improve Your Marketing
Carefully measuring everything you do to understand what’s working and what’s no is key to running effective marketing campaigns that support and drive your revenue engine. Our process is iterative, with constant and ongoing learning the foundation for moving towards marketing capable of driving your business forward.
- Google Analytics Setup
- Google Tag Manager Setup
- 3rd Party Reporting Setup
- Customized Dashboards
- CRM Dashboards
- Marketing Campaign Analysis
Website Development & eCommerce
Your website is the cornerstone for all of your digital marketing efforts, it is the place where conversions will take place, and the central call to action that search engines will hone in on. Making sure your website is designed to convert is the difference between success and failure.
- WordPress Website Development
- Shopify eCommerce Setup
Marketing Automation
We integrate marketing automation software with your website that helps nurture leads with personalized content. Our integrations increase brand influence, support lead generation and increase sales as prospective shoppers transition to paying customers. We can create the perfect backend for any sized company with any platform. NorthIQ is also a registered reseller of Sharpspring.
- Marketing Automation System Design
- Landing Page Integrations
- Custom API Integrations
- Mobile App Email Automation
- Quality Assurance Testing
- Advanced Lead Scoring
- Email Template Design
- Event Triggered Emails
- Email Compliance