WordPress WebsitesYour website is the hub of all of your marketing efforts, it represents your business. It has to give the right first impression, it has to be easy to use, and easily found, and it has to be up-to-date. We build websites that put you in charge, and that meet the modern criteria of what makes a good website.
Your Website is Your Hub, it Needs to be Flexible
We believe in the “Hub and Spoke” model, with your website in the centre of it all. Your website is an asset you own, just like any other asset, it provides tangible value to your business.
Your website needs to be flexible enough to handle any type of content you throw at it, it needs to be easy to update, and you need to be able to react, adapt, and get ahead of your competition.
We Prefer WordPress
WordPress powers more than 30% of the internet, including large websites like Tech Crunch, the New Yorker, CNN Politics, Variety and the Official Star Wars blog.
It’s easy to update – if you can send an email or use a word processing program, you can update your website.
It’s flexible – whether you’re posting your latest video, a recent picture, a news story, some customer testimonials, or anything else, your website can handle it.
We focus on what matters
Getting found online is incredibly important, but once someone finds you, what they do next is just as important.
We build websites that focus on answering “Why”.
- Why do you do what you do?
- Why should a prospect be interested in you?
- Why are you the right choice above anyone else?
We ensure that you have clear calls to action (CTA’s), and that your prospects have multiple ways of raising their hand and letting you know they’re interested.
We take prospects through the entire buyer’s journey. From Awareness, to Interest, to Decision, and even once the loop has been closed, we bring them back through a regular cycle to re-engage them.
What You Get With A WordPress Website
When we build a WordPress website, we do things a little different. We adhere to good User eXperience (UX) patterns, and we sprinkle in a little bit of SEO magic fairy dust to make sure that your website gets crawled for all of the right things.
Because we’ve been using WordPress websites for lead generation since we started, we know how to get the most out of WordPress, and we have developed a few little plugins along the way to make our magic.
What We Do:
Website UX and design
Working with you, we’ll use your brand guidelines to create an initial design and make up to three major revisions to it based on your feedback.
- We kick off with an initial strategy meeting to come up with a direction for the site
- We create a mood board with font choices, colours and preferred imagery
- We build a mockup of the main page and two inner pages
Technical Implementation of New Website
As part of your overall content strategy, we recommend WordPress as your content management platform, it is simple to use, and we are experts in installing and configuring WordPress to work with the tools required to achieve high search engine rankings.
- We install the Divi Framework and build a custom website theme which will adhere to WordPress best practices, improve page load speeds, and reduce security threats to the site.
- We create page template types, and all of the supporting widgets and navigation items for the required page types
- We set up and configure any analytics tags on your site (including Google Analytics, Google Tag manager, and marketing automation tracking codes where required).
Content Implementation and Optimization
- We review your current website or copy deck and make recommendations based off your key search terms
- We implement and optimize your pages with the content you supply for your website
- We import any existing blog posts.
- We implement our SEO recommendations and best practice features to improve your rankings around your key search terms.
- We confirm the title and meta descriptions of each page, updating your robots.txt and XML sitemap, and focus on Human Centred Search Engine Optimized design.
- We implement the Opengraph schema (which is used by Twitter and Facebook to allow for simple sharing of web pages), improve the website microformatting for SEO.
- We set up redirects from any old URL’s on the website (such as about.html) to their proper address (/about/).
- We implement any necessary lead capture forms as well as any available hooks into your CRM system.
- We provide you with inline help (within the WordPress site itself) explaining the pieces of the website and how to update them.
- Documentation includes a full explanation of templates, modules, as well as the individual pages that have been created.
- We participate in a 1 hour conference call with you to review the document and formally hand off the website.
- We provide a password protected staging server where the site will be developed on.
- Your website will be hosted on your current hosting infrastructure, and the new website will be built on a dedicated server that you provide.
- We migrate the staging server to your live environment and configure any required analytics that need to be implemented on the live server.
How to Define Your Website Project
1: Build a Strategy
Before you get started with your website project, we recommend having a solid Digital Strategy in place. Understanding who your target audience is, who the stakeholders on the project are, and what you are trying to do with the website will help you to succeed.
2: Plan the project
This is probably the most time consuming part of a project, but time spent in planning will greatly speed up the delivery of the project. You need to identify what needs to be done, who needs to do it, how they will do it, and when it will be done by.
We use Basecamp for our planning, but it all breaks down into the three checklists in the lists in our next section.
3: Do the Work
If you’ve done your job in the first two stages, this is relatively simple, assemble all of the pieces, create your content, post it all up, and check things off. This is where you will start to see the big changes happen.
4: Launch, Review, Revise
Once you’ve launched the website, you need to monitor it to make sure that people aren’t going to old pages that don’t have redirects, then you will need to look at how people are getting around the website, and revise any pathways that aren’t converting or that are causing confusion.
Before you start your project, you need to figure out what you are doing, and how you will do it.
Spending more time in the planning stage will guarantee you can keep your dates and you can launch on time.
Time in the planning phase is much cheaper than time in any other phase of the project.
- Determine audience for website
- Research the Competition
- Determine SEO Keywords
- Create a conversion strategy
- Create a Content Inventory
- Assemble Asset Deck
- Assemble Copy Deck
- Plan a timeline
- Create project phases
- Determine your sitemap
- Figure out primary and secondary CTA’s
- Review all Links for Possible Redirection
- Create initial look and feel
Most of your time will be spent on the actual project itself, while every project has different components, the basic steps are always the same.
- Setup Staging Environment
- Install Parent Theme
- Create Child Theme
- Setup Basic Plugins
- Create pages based on sitemap
- Create reusable templates for common pages
- Create Blog/News pages and supporting widgets
- Create primary, secondary, and other navigations
- Create global elements like footer
- Error Pages (404, 500 etc)
- Favicon and Touch Icons
- Browser Testing – Internet Explorer
- Browser Testing – Firefox
- Browser Testing – Chrome
- Browser Testing – Safari
- Browser Testing – iOS – Tablet
- Browser Testing – iOS – Phone
- Browser Testing – Android Phone
- Setup Mailing List / Connect to Marketing Automation
- Replace Test Emails with Final Emails
- Setup backups and test restore process
- Setup Production Environment
- Setup Hosting
- Migrate Site to Host
Post Launch Checklist
Once your site is launched, there are still a few final things to do immediately post launch, and some things you’ll want to do over the first few days.
- Launch Website
- Test forms and ensure emails are working
- Secure site with security plugins
- Setup / Connect Google Analytics
- Setup Google Search Console
- Submit sitemap to search engines
- Implement 301 Redirects
- Send announcements about launch
- Monitor logs for errors
One of the most overlooked aspects of a website is the hosting aspect. Where it’s hosted, is almost as important as any other aspect of the site.
If your site isn’t hosted on a reliable, fast internet host, you could be losing out.
We’ve worked with many online vendors, and we can set up hosting for you that is reliable, affordable, and fully disaster proof.