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Grow Your Business

Our proven digital marketing approach combined with cutting edge marketing automation has helped grow businesses just like yours.

Partner with NorthIQ.
Grow Your Sales and Grow Your Business.

Work directly with the NorthIQ marketing team to drive more traffic to your site, convert anonymous web visitors into leads, leads into sales opportunities and ultimately grow revenue. Our proven digital marketing methodologies combined with our powerful yet affordable marketing automation solutions bring this into reach for any sized organization.

Key stakeholders are brought together to gather insights on how their business operates to identify growth. A powerful Digital Strategy is produced.

Using the Digital Strategy as a blueprint we execute data-driven growth marketing to optimize demand generation, generate more leads and grow your sales.

Work together with sales and marketing teams to implement an integrated and optimized marketing and sales funnel process.

We focus on the data side of marketing to identify key areas for experimentation, testing and then execute a rapid rollout of successes.

Step 1: Develop Your Marketing Blueprint in the Discovery Workshops Phase

Key stakeholders are brought together to gather insights on how their business operates, operational functionality, key drivers and potential areas for optimization. Questions posed by our experts encourage critical thought about your organization and always uncover new ways of achieving results.  (Sample questions)

Step 2: Execute on The Growth Marketing Tactics Identified in the Digital Strategy

Working together, we use the Digital Strategy as a blueprint for our marketing efforts moving forward. We execute data-driven growth marketing to optimize demand generation, generate more leads and grow your sales.

Step 3: Optimize Your Sales & Marketing Strategies and Alignment 

Now that your inbound lead programs are in full gear it’s time to improve your marketing to sales funnel handoff. Faster lead routing, perfect lead scoring, detailed task generation and custom reporting will all improve sales revenue.

Step 4: Review Results to Optimize the Effectiveness of Marketing Programs

We focus on the data side of marketing to identify key areas for experimentation, testing and then execute a rapid rollout of successes. The net result is the expansion of effective programs, the improvement of weaker programs, and the discovery of unique high-growth solutions.

Read our posts about Marketing

Lead AutomationLead GenerationMarketing AutomationSharpspring

Why SharpSpring is Perfect for Your Company

Over our careers, Craig and I have been involved in the implementation of many marketing automation tools.  We've been on the ground floor of Marketo, Pardot, Hubspot, and Mailchimp implementations, creating entire marketing automation workflows from scratch.

We've been part of both the technical and creative implementations, as well as creating all of the nurturing paths, workflows, and sales automations that connect with the Customer Relation Management (CRM) systems attached to the marketing automation systems.

Why SharpsSpring is Perfect For Your Company
Content MarketingGeneralMarketingMarketing in London, Ontario

The Subtle Art of Giving a F*

Mark Manson's popular book "The Subtle Art of Not Giving a F***" is not a new idea, it's a ballsy way of repeating other self help mantras like "Don't Sweat the Small Stuff". Some people have taken this to mean that details don't matter. If I shouldn't sweat the small stuff, why do you care that the thumbnail for your news story grabs the right part of the image?

Digital Marketing

What Your Website Says About Your Business

Over the summer we completely overhauled our Manage Comics website, while doing that we put a lot of thought into what the site says about who we are.

As an internet marketing company, our website is incredibly important. We need to clearly state what we do, how we do it, and why we are unique. As we started thinking about how to make Manage Comics better, we also thought about how we could make the NorthIQ site better, and overall some things we think are important to every website on the internet.

Digital MarketingLead AutomationMarketingMarketing Automation

How Mature is Your Marketing?

Three years ago Craig and I sat down and created a download called "The Kickstart Guide to Marketing using Science, Not Magic", it was basically my bootcamp into the world of marketing. I had always considered myself a "marketing minded designer/developer", the truth was I really only understood the basics.

I knew about branding from years of working at Canada's major media brands (TSN, CTV, Alliance/Atlantis, Bell, and The Globe and Mail). I knew a lot about attracting and building an audience. I had even learned about conversions from Craig and had applied the things I learned at my day job to run some successful side hustles.

Marketing Maturity

Work with us!

Let us help you find more prospects, and turn prospects into qualified leads. We'll make you more money with much less effort!
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