Grow Your BusinessOur proven digital marketing approach combined with cutting edge marketing automation has helped grow businesses just like yours.
Partner with NorthIQ.
Grow Your Sales and Grow Your Business.
Work directly with the NorthIQ marketing team to drive more traffic to your site, convert anonymous web visitors into leads, leads into sales opportunities and ultimately grow revenue. Our proven digital marketing methodologies combined with our powerful yet affordable marketing automation solutions bring this into reach for any sized organization.
Key stakeholders are brought together to gather insights on how their business operates to identify growth. A powerful Digital Strategy is produced.
Using the Digital Strategy as a blueprint we execute data-driven growth marketing to optimize demand generation, generate more leads and grow your sales.
Work together with sales and marketing teams to implement an integrated and optimized marketing and sales funnel process.
We focus on the data side of marketing to identify key areas for experimentation, testing and then execute a rapid rollout of successes.
Step 1: Develop Your Marketing Blueprint in the Discovery Workshops Phase
Key stakeholders are brought together to gather insights on how their business operates, operational functionality, key drivers and potential areas for optimization. Questions posed by our experts encourage critical thought about your organization and always uncover new ways of achieving results. (Sample questions)
Step 2: Execute on The Growth Marketing Tactics Identified in the Digital Strategy
Working together, we use the Digital Strategy as a blueprint for our marketing efforts moving forward. We execute data-driven growth marketing to optimize demand generation, generate more leads and grow your sales.
Step 3: Optimize Your Sales & Marketing Strategies and Alignment
Now that your inbound lead programs are in full gear it’s time to improve your marketing to sales funnel handoff. Faster lead routing, perfect lead scoring, detailed task generation and custom reporting will all improve sales revenue.
Step 4: Review Results to Optimize the Effectiveness of Marketing Programs
We focus on the data side of marketing to identify key areas for experimentation, testing and then execute a rapid rollout of successes. The net result is the expansion of effective programs, the improvement of weaker programs, and the discovery of unique high-growth solutions.
Read our posts about Marketing
A lot of business owners I speak to have a huge passion for the business they are building, their product or service, and usually the industry they are in. Where they often fall short is how to generate demand for it and get engagement across potential customers....
Over our careers, Craig and I have been involved in the implementation of many marketing automation tools. We've been on the ground floor of Marketo, Pardot, Hubspot, and Mailchimp implementations, creating entire marketing automation workflows from scratch.
We've been part of both the technical and creative implementations, as well as creating all of the nurturing paths, workflows, and sales automations that connect with the Customer Relation Management (CRM) systems attached to the marketing automation systems.
When you decide to invest in a marketing automation platform, you're faced with a massive challenge figuring out which vendor will meet your needs. This Vendor Comparison Tool will show you a side-by-side comparison of prices, features, and key variables.
Mark Manson's popular book "The Subtle Art of Not Giving a F***" is not a new idea, it's a ballsy way of repeating other self help mantras like "Don't Sweat the Small Stuff". Some people have taken this to mean that details don't matter. If I shouldn't sweat the small stuff, why do you care that the thumbnail for your news story grabs the right part of the image?
Quite often we'll hear from a business that their website just doesn't work for lead generation. Either it doesn't generate leads or if it does they are just plain bad. They tell me they'd rather stick to referrals, or cold calls. They also usually complain that...
Row after row of young sales people in headsets hitting the phones. We've all seen it. How did it come to this? Cold calling names out of a purchased list one after another in the vain hopes that just through sheer volume you find a potential customer who will give...
This post will be part of a semi-regular feature that I'll be hosting, where I post some interesting things I've learned. If you're not already using Flipboard on your mobile device, make sure you're using it and that you've subscribed to the NorthIQ Megazine on Flipboard!
One of the things we are most proud of in 2018 were our blog posts, we've been publishing things that we believe in, and we've been building out stories that mean a lot to us. We think it's important to share our journey, both in order for us to look back on it, but also to help other companies at our level who might be going through similar things.
Over the summer we completely overhauled our Manage Comics website, while doing that we put a lot of thought into what the site says about who we are.
As an internet marketing company, our website is incredibly important. We need to clearly state what we do, how we do it, and why we are unique. As we started thinking about how to make Manage Comics better, we also thought about how we could make the NorthIQ site better, and overall some things we think are important to every website on the internet.
Three years ago Craig and I sat down and created a download called "The Kickstart Guide to Marketing using Science, Not Magic", it was basically my bootcamp into the world of marketing. I had always considered myself a "marketing minded designer/developer", the truth was I really only understood the basics.
I knew about branding from years of working at Canada's major media brands (TSN, CTV, Alliance/Atlantis, Bell, and The Globe and Mail). I knew a lot about attracting and building an audience. I had even learned about conversions from Craig and had applied the things I learned at my day job to run some successful side hustles.