Grow Your Capabilities
Increase your marketing capabilities with integrated Marketing Automation toolsGrow Your Marketing Capabilities with
Powerful Marketing Automation.
NorthIQ has partnered with SharpSpring, a world-class marketing automation platform that gives marketers all the tools they need to create end execute growth marketing campaigns that will help grow your business. The best way to give your organization the tools to accomplish marketing and sales goals is with a powerful marketing automation platform. Learn more about SharpSpring Marketing Automation
Suffering from Mailchimp or ExactTarget Email Limitations?
Getting to the point where you can’t do some of the advanced email tactics you’d like can be frustrating. If it’s difficult to produce specific list segmentations or more advanced trigger based emails from some platforms. Send perfectly designed emails to any segmentation in your database that you can imagine. Instantly.
Advanced Automations Gives You Unlimited Ways to Customize
Using the visual automations builder you can make your system work in advanced ways. Assign leads, change data values, trigger welcome emails, assign tasks – there is almost no limit to the customization available to you.
Implement Lead Scoring to Track the Behaviours and Lead Quality of Every Database Record
Implement a lead scoring methodology to track the quality of each lead your generate. This completely customizable feature enables you to send to sales only the leads that are ready to buy and keep the rest in your nurturing campaigns.
CRM, Marketing Platform and Sales Funnel All In One
If you’ve been storing your leads in an email inbox or a spreadsheet you’ll be shocked at how a CRM and Sales Funnel function can really optimize your sales funnels. When you add the marketing capabilities on top of that it gives a marketer full flexibility to begin influencing the bottom line revenue numbers from day 1.
Read our posts about Marketing
Marketing DIY #3 – How to Rank Higher in Google
A lot of business owners I speak to have a huge passion for the business they are building, their product or service, and usually the industry they are in. Where they often fall short is how to generate demand for it and get engagement across potential customers....
Marketing DIY #2 – How to Optimize Google My Business (GMB)
I've spoken to many business owners - smart, seasoned "warriors" who have a great product and work hard and are passionate. Most of them still need a large degree of convincing or explanation about Google My Business that borders on frustrating.
Why SharpSpring is Perfect for Your Company
Over our careers, Craig and I have been involved in the implementation of many marketing automation tools. We've been on the ground floor of Marketo, Pardot, Hubspot, and Mailchimp implementations, creating entire marketing automation workflows from scratch.
We've been part of both the technical and creative implementations, as well as creating all of the nurturing paths, workflows, and sales automations that connect with the Customer Relation Management (CRM) systems attached to the marketing automation systems.
The 2020 NorthIQ Marketing Automation Comparison
When you decide to invest in a marketing automation platform, you're faced with a massive challenge figuring out which vendor will meet your needs. This Vendor Comparison Tool will show you a side-by-side comparison of prices, features, and key variables.
The Subtle Art of Giving a F*
Mark Manson's popular book "The Subtle Art of Not Giving a F***" is not a new idea, it's a ballsy way of repeating other self help mantras like "Don't Sweat the Small Stuff". Some people have taken this to mean that details don't matter. If I shouldn't sweat the small stuff, why do you care that the thumbnail for your news story grabs the right part of the image?
Generate More Higher Quality Leads in 3 Steps
Quite often we'll hear from a business that their website just doesn't work for lead generation. Either it doesn't generate leads or if it does they are just plain bad. They tell me they'd rather stick to referrals, or cold calls. They also usually complain that...
Generate More Sales Without Cold Calling
Row after row of young sales people in headsets hitting the phones. We've all seen it. How did it come to this? Cold calling names out of a purchased list one after another in the vain hopes that just through sheer volume you find a potential customer who will give...
Interesting Things – SEO, Facebook, and saving a company with content marketing
This post will be part of a semi-regular feature that I'll be hosting, where I post some interesting things I've learned. If you're not already using Flipboard on your mobile device, make sure you're using it and that you've subscribed to the NorthIQ Megazine on Flipboard!
Our best posts of 2018
One of the things we are most proud of in 2018 were our blog posts, we've been publishing things that we believe in, and we've been building out stories that mean a lot to us. We think it's important to share our journey, both in order for us to look back on it, but also to help other companies at our level who might be going through similar things.
What Your Website Says About Your Business
Over the summer we completely overhauled our Manage Comics website, while doing that we put a lot of thought into what the site says about who we are.
As an internet marketing company, our website is incredibly important. We need to clearly state what we do, how we do it, and why we are unique. As we started thinking about how to make Manage Comics better, we also thought about how we could make the NorthIQ site better, and overall some things we think are important to every website on the internet.
