Grow Your Marketing KnowledgeEasily grow your business on your own with comprehensive, practical, easy-to-use DIY digital marketing training material.
Grow Your Knowledge.
DIY Digital Marketing Training Courses.
The One Hour Hero is over a dozen individual business transforming tasks that will make improve your business and turn you from a zero into a hero with practical, tactical lessons that help you actually get things done. Get started now.
Read our posts about Marketing
A lot of business owners I speak to have a huge passion for the business they are building, their product or service, and usually the industry they are in. Where they often fall short is how to generate demand for it and get engagement across potential customers....
I've spoken to many business owners - smart, seasoned "warriors" who have a great product and work hard and are passionate. Most of them still need a large degree of convincing or explanation about Google My Business that borders on frustrating.
Over our careers, Craig and I have been involved in the implementation of many marketing automation tools. We've been on the ground floor of Marketo, Pardot, Hubspot, and Mailchimp implementations, creating entire marketing automation workflows from scratch.
We've been part of both the technical and creative implementations, as well as creating all of the nurturing paths, workflows, and sales automations that connect with the Customer Relation Management (CRM) systems attached to the marketing automation systems.
When you decide to invest in a marketing automation platform, you're faced with a massive challenge figuring out which vendor will meet your needs. This Vendor Comparison Tool will show you a side-by-side comparison of prices, features, and key variables.
Mark Manson's popular book "The Subtle Art of Not Giving a F***" is not a new idea, it's a ballsy way of repeating other self help mantras like "Don't Sweat the Small Stuff". Some people have taken this to mean that details don't matter. If I shouldn't sweat the small stuff, why do you care that the thumbnail for your news story grabs the right part of the image?
Quite often we'll hear from a business that their website just doesn't work for lead generation. Either it doesn't generate leads or if it does they are just plain bad. They tell me they'd rather stick to referrals, or cold calls. They also usually complain that...
Row after row of young sales people in headsets hitting the phones. We've all seen it. How did it come to this? Cold calling names out of a purchased list one after another in the vain hopes that just through sheer volume you find a potential customer who will give...
This post will be part of a semi-regular feature that I'll be hosting, where I post some interesting things I've learned. If you're not already using Flipboard on your mobile device, make sure you're using it and that you've subscribed to the NorthIQ Megazine on Flipboard!
One of the things we are most proud of in 2018 were our blog posts, we've been publishing things that we believe in, and we've been building out stories that mean a lot to us. We think it's important to share our journey, both in order for us to look back on it, but also to help other companies at our level who might be going through similar things.
Over the summer we completely overhauled our Manage Comics website, while doing that we put a lot of thought into what the site says about who we are.
As an internet marketing company, our website is incredibly important. We need to clearly state what we do, how we do it, and why we are unique. As we started thinking about how to make Manage Comics better, we also thought about how we could make the NorthIQ site better, and overall some things we think are important to every website on the internet.