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The Importance of Tea and Cookies

The Importance of Tea and Cookies

Ryan McFadden of Revival Renovations told me about the “Tea and Cookies Meeting” a while ago. Most business these days can be done by email and phone. In the renovation business you need to see the space, get measurements and make some choices. Then...
Hot Buzz Episode 4 – Adrian Biljan of Sensus Crypto

Hot Buzz Episode 4 – Adrian Biljan of Sensus Crypto

This time on Hot Buzz, we upped the ante with the hot sauce, adding a significant amount of spice, and featuring a three different sauces from Slim’s Pepper Company in London, Ontario. Our guest this time out is Adrian Biljan of Sensus Crypto, who is getting us...
The Psychology of the Lawn Sign

The Psychology of the Lawn Sign

We’re knee deep in a municipal election here in London Ontario, which falls fairly close to a recent Provincial election, and only a couple of years removed from a Federal election. Because of the fairly tight timelines of municipal elections (candidates had to...
Two New Hot Buzz Sauces – Recipes Included

Two New Hot Buzz Sauces – Recipes Included

While we were on a break, we created a new Hot Buzz episode, and grew some hot peppers. Both Craig and I grew a ton of peppers this summer. Jalepeños, Ghost Peppers, Scorpion Peppers, and Carolina Reapers. We had to figure out things to do with our pepper haul. The...
After these messages…we’ll be right back

After these messages…we’ll be right back

There’s something about the summer that is kind of ingrained in our DNA. It’s a time for rest, reflection, and to get re-energized. That’s why we’ve decided to take the rest of the summer off from blogging and promotion. We’ve got some...
NorthIQ Values – Revised

NorthIQ Values – Revised

Back in April as we started thinking about what we wanted our company to become, we set out to create values. We asked the question “What do you Value?“. We knew that these were going to be aspirational, and that we’d revise them over the next little...
If Your Marketing isn’t Risky You’re Doing it Wrong

If Your Marketing isn’t Risky You’re Doing it Wrong

There is a good chance your marketing is all wrong or the guy you pay is doing it all wrong. I read an article 4 Signs You’ve Hired the Wrong Marketer (And How to Avoid It) by Fab Capodscasa at Hoosh Marketing that was interesting and spot on. One very specific thing...
Nobody Cares That You’re Vegan

Nobody Cares That You’re Vegan

It’s a harsh truth that nobody wants to hear, but it’s true, nobody cares that you’re a vegan. Nobody wants to listen to you drone on about the fact that you don’t eat anything with a face, or that animals are your friends and you don’t...