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The secret to sales? Stop selling

The secret to sales? Stop selling

The definition of LOW KEY is “Not elaborate, showy, or intensive; modest or restrained.” The definition of SALES is “The exchange of a commodity for money; the action of selling something.” What happens if you combine the two? People think...
What Your Website Says About Your Business

What Your Website Says About Your Business

Over the summer we completely overhauled our Manage Comics website, while doing that we put a lot of thought into what the site says about who we are. As an internet marketing company, our website is incredibly important. We need to clearly state what we do, how we do...
How Mature is Your Marketing?

How Mature is Your Marketing?

Three years ago Craig and I sat down and created a download called “The Kickstart Guide to Marketing using Science, Not Magic”, it was basically my bootcamp into the world of marketing. I had always considered myself a “marketing minded...
Meet the All New NorthIQ Team

Meet the All New NorthIQ Team

When NorthIQ started in August 2015, it was just one man with a mission, to make the web a better place. I started out with one client, All New Comics, and a plan to build out Manage Comics. Very quickly I found that people wanted to talk about bigger projects, and in...
The Importance of Tea and Cookies

The Importance of Tea and Cookies

Ryan McFadden of Revival Renovations told me about the “Tea and Cookies Meeting” a while ago. Most business these days can be done by email and phone. In the renovation business you need to see the space, get measurements and make some choices. Then...
Hot Buzz Episode 4 – Adrian Biljan of Sensus Crypto

Hot Buzz Episode 4 – Adrian Biljan of Sensus Crypto

This time on Hot Buzz, we upped the ante with the hot sauce, adding a significant amount of spice, and featuring a three different sauces from Slim’s Pepper Company in London, Ontario. Our guest this time out is Adrian Biljan of Sensus Crypto, who is getting us...
The Psychology of the Lawn Sign

The Psychology of the Lawn Sign

We’re knee deep in a municipal election here in London Ontario, which falls fairly close to a recent Provincial election, and only a couple of years removed from a Federal election. Because of the fairly tight timelines of municipal elections (candidates had to...
Two New Hot Buzz Sauces – Recipes Included

Two New Hot Buzz Sauces – Recipes Included

While we were on a break, we created a new Hot Buzz episode, and grew some hot peppers. Both Craig and I grew a ton of peppers this summer. JalepeƱos, Ghost Peppers, Scorpion Peppers, and Carolina Reapers. We had to figure out things to do with our pepper haul. The...