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After these messages…we’ll be right back

After these messages…we’ll be right back

There’s something about the summer that is kind of ingrained in our DNA. It’s a time for rest, reflection, and to get re-energized. That’s why we’ve decided to take the rest of the summer off from blogging and promotion. We’ve got some...
NorthIQ Values – Revised

NorthIQ Values – Revised

Back in April as we started thinking about what we wanted our company to become, we set out to create values. We asked the question “What do you Value?“. We knew that these were going to be aspirational, and that we’d revise them over the next little...
If Your Marketing isn’t Risky You’re Doing it Wrong

If Your Marketing isn’t Risky You’re Doing it Wrong

There is a good chance your marketing is all wrong or the guy you pay is doing it all wrong. I read an article 4 Signs You’ve Hired the Wrong Marketer (And How to Avoid It) by Fab Capodscasa at Hoosh Marketing that was interesting and spot on. One very specific thing...
Nobody Cares That You’re Vegan

Nobody Cares That You’re Vegan

It’s a harsh truth that nobody wants to hear, but it’s true, nobody cares that you’re a vegan. Nobody wants to listen to you drone on about the fact that you don’t eat anything with a face, or that animals are your friends and you don’t...
How to Spot a Bad Digital Marketing Company

How to Spot a Bad Digital Marketing Company

With some services you can easily see they’ve done a poor job for you, if your car starts making a clunking sound after visiting the mechanic, you’ve probably got a bad mechanic. If your haircut looks horrible, you probably have a bad hairdresser. If you get the...
Hot Buzz Fermented Pepper Sauce V1

Hot Buzz Fermented Pepper Sauce V1

This is the recipe for the NorthIQ Hot Buzz Fermented Pepper Sauce, which we are calling Hot Buzz Fermented Pepper Sauce V1. When I started thinking about what I wanted in a hot pepper sauce, I knew that it was more than just heat. I wanted well rounded, flavourful...