Resources

Tools and Resources to Make Your Business Smarter

As a business, we’re constantly innovating and evolving, and we believe in sharing our resources with the world. From general things like our Vacation Tracker, to more complicated resources like our Marketing Automation Vendor Comparison guide, this page is where we showcase our tools and resources.

The NorthIQ Smarter Business Guide

Business is constantly evolving. Customers are getting more sophisticated, they do research before they consider contacting you, and they are more knowledgeable than ever. You have problems you need to solve, but sometimes you don’t even know what the questions are, let alone the answers. This guide will walk you through the four essential questions you need to ask, and the three solutions that every business needs to implement.

How to Create a Free Marketing Automation System

Smaller businesses… well really any business at all that looks at the costs of marketing automation tools and throws up in their mouth can benefit from a super cheap (~free) solution that NorthIQ has developed that has the most important bells, without all the complicated whistles that you’ll never use anyway.

The 2020 NorthIQ Marketing Automation Comparison

When you decide to invest in a marketing automation platform, you’re faced with a massive challenge figuring out which vendor will meet your needs. This Vendor Comparison Tool will show you a side-by-side comparison of prices, features, and key variables.

NorthIQ Blog Posts

Lead AutomationLead GenerationMarketing AutomationSharpspring
Why SharpsSpring is Perfect For Your Company
Why SharpSpring is Perfect for Your Company

Why SharpSpring is Perfect for Your Company

Over our careers, Craig and I have been involved in the implementation of many marketing automation tools.  We've been on the ground floor of Marketo, Pardot, Hubspot, and Mailchimp implementations, creating entire marketing automation workflows from scratch.

We've been part of both the technical and creative implementations, as well as creating all of the nurturing paths, workflows, and sales automations that connect with the Customer Relation Management (CRM) systems attached to the marketing automation systems.

Content MarketingGeneralMarketingMarketing in London, Ontario
The Subtle Art of Giving a F*

The Subtle Art of Giving a F*

Mark Manson's popular book "The Subtle Art of Not Giving a F***" is not a new idea, it's a ballsy way of repeating other self help mantras like "Don't Sweat the Small Stuff". Some people have taken this to mean that details don't matter. If I shouldn't sweat the small stuff, why do you care that the thumbnail for your news story grabs the right part of the image?

Marketing in London, Ontario
Photo by James Lee on Unsplash
NorthIQ is Four Years Old

NorthIQ is Four Years Old

In the summer of 2015, I finally made good on a promise I had made myself a long time ago and set out to start a brand new venture. This time I'd "do it right", as opposed to all of the other times I had started a business, and I would focus on doing the things that I do best. Right from the beginning, NorthIQ was the culmination of everything that I had done before, and we wouldn't be where we are today if it wasn't for everything that had prepared us for where we are today.

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