Free Marketing Guides, Tools, & Resources
As a business, we’re constantly innovating and evolving, and we believe in sharing our resources with the world. From general things like our Vacation Tracker, to more complicated resources like our Marketing Automation Vendor Comparison guide, this page is where we showcase our tools and resources.
Business is constantly evolving. Customers are getting more sophisticated, they do research before they consider contacting you, and they are more knowledgeable than ever. You have problems you need to solve, but sometimes you don’t even know what the questions are, let alone the answers. This guide will walk you through the four essential questions you need to ask, and the three solutions that every business needs to implement.
Smaller businesses… well really any business at all that looks at the costs of marketing automation tools and throws up in their mouth can benefit from a super cheap (~free) solution that NorthIQ has developed that has the most important bells, without all the complicated whistles that you’ll never use anyway.
When you decide to invest in a marketing automation platform, you’re faced with a massive challenge figuring out which vendor will meet your needs. This Vendor Comparison Tool will show you a side-by-side comparison of prices, features, and key variables.
NorthIQ Blog Posts
A lot of business owners I speak to have a huge passion for the business they are building, their product or service, and usually the industry they are in. Where they often fall short is how to generate demand for it and get engagement across potential customers....
I've spoken to many business owners - smart, seasoned "warriors" who have a great product and work hard and are passionate. Most of them still need a large degree of convincing or explanation about Google My Business that borders on frustrating.
Over our careers, Craig and I have been involved in the implementation of many marketing automation tools. We've been on the ground floor of Marketo, Pardot, Hubspot, and Mailchimp implementations, creating entire marketing automation workflows from scratch.
We've been part of both the technical and creative implementations, as well as creating all of the nurturing paths, workflows, and sales automations that connect with the Customer Relation Management (CRM) systems attached to the marketing automation systems.
When you decide to invest in a marketing automation platform, you're faced with a massive challenge figuring out which vendor will meet your needs. This Vendor Comparison Tool will show you a side-by-side comparison of prices, features, and key variables.
At the beginning of 2019, we set out our "NorthIQ Goals for 2019", which we work on during the January 1 - December 31 Calendar year, we've been doing this for the last three years, and in the next few days we'll start in on our 2020 goals. Before we start with new goals though, it's important to look at where we've been, and what we've done.
Mark Manson's popular book "The Subtle Art of Not Giving a F***" is not a new idea, it's a ballsy way of repeating other self help mantras like "Don't Sweat the Small Stuff". Some people have taken this to mean that details don't matter. If I shouldn't sweat the small stuff, why do you care that the thumbnail for your news story grabs the right part of the image?