Tools and Resources to Make Your Business Smarter
As a business, we’re constantly innovating and evolving, and we believe in sharing our resources with the world. From general things like our Vacation Tracker, to more complicated resources like our Marketing Automation Vendor Comparison guide, this page is where we showcase our tools and resources.
Business is constantly evolving. Customers are getting more sophisticated, they do research before they consider contacting you, and they are more knowledgeable than ever. You have problems you need to solve, but sometimes you don’t even know what the questions are, let alone the answers. This guide will walk you through the four essential questions you need to ask, and the three solutions that every business needs to implement.
When you decide to invest in a marketing automation platform, you’re faced with a massive challenge figuring out which vendor will meet your needs. This Vendor Comparison Tool will show you a side-by-side comparison of prices, features, and key variables.
NorthIQ Blog Posts
Over our careers, Craig and I have been involved in the implementation of many marketing automation tools. We've been on the ground floor of Marketo, Pardot, Hubspot, and Mailchimp implementations, creating entire marketing automation workflows from scratch.
We've been part of both the technical and creative implementations, as well as creating all of the nurturing paths, workflows, and sales automations that connect with the Customer Relation Management (CRM) systems attached to the marketing automation systems.
When you decide to invest in a marketing automation platform, you're faced with a massive challenge figuring out which vendor will meet your needs. This Vendor Comparison Tool will show you a side-by-side comparison of prices, features, and key variables.
At the beginning of 2019, we set out our "NorthIQ Goals for 2019", which we work on during the January 1 - December 31 Calendar year, we've been doing this for the last three years, and in the next few days we'll start in on our 2020 goals. Before we start with new goals though, it's important to look at where we've been, and what we've done.
Mark Manson's popular book "The Subtle Art of Not Giving a F***" is not a new idea, it's a ballsy way of repeating other self help mantras like "Don't Sweat the Small Stuff". Some people have taken this to mean that details don't matter. If I shouldn't sweat the small stuff, why do you care that the thumbnail for your news story grabs the right part of the image?
Quite often we'll hear from a business that their website just doesn't work for lead generation. Either it doesn't generate leads or if it does they are just plain bad. They tell me they'd rather stick to referrals, or cold calls. They also usually complain that...
In the summer of 2015, I finally made good on a promise I had made myself a long time ago and set out to start a brand new venture. This time I'd "do it right", as opposed to all of the other times I had started a business, and I would focus on doing the things that I do best. Right from the beginning, NorthIQ was the culmination of everything that I had done before, and we wouldn't be where we are today if it wasn't for everything that had prepared us for where we are today.
Row after row of young sales people in headsets hitting the phones. We've all seen it. How did it come to this? Cold calling names out of a purchased list one after another in the vain hopes that just through sheer volume you find a potential customer who will give...
This post will be part of a semi-regular feature that I'll be hosting, where I post some interesting things I've learned. If you're not already using Flipboard on your mobile device, make sure you're using it and that you've subscribed to the NorthIQ Megazine on Flipboard!
Wow, we're six weeks into 2019 and we still haven't posted our annual "goals post". We started this tradition in 2017, and we doubled down in 2018. We think it's important to set goals, and to reflect on those goals. These are the goals that will define the next six months (through the end of June 2019) for NorthIQ. There will be another similar post to this in the beginning of July looking at the final six months of 2019.