How hustling for Manage Comics got us more leads

How hustling for Manage Comics got us more leads

This is a story about how following our own advice that we preach week in and week out led to some awesome successes for us. It’s a reminder that when we do the things that we tell others to do, we benefit from it as much as they do!

We should know this advice by heart by now. We’ve seen it improve our own results at NorthIQ, and we’ve watched it in action as we started content marketing on Manage Comics and saw our market share grow.

Last week the comic book retailers group ComicsPRO got together and did three days of meetings about comics retailing.  During those meetings, Diamond Comics, the main distributor for about 90% of the comics market who has exclusive distribution rights with Marvel, DC Comics, Image Comics, and many others, made an announcement that they would be releasing their own version of a comics pull list application called Pull Box. (more…)

The NorthIQ 3i Formula

The NorthIQ 3i Formula

Leads are the currency that all marketing campaigns can be measured on. A campaign that delivers qualified leads who become customers is worth its weight in whatever precious metal you covet. The NorthIQ 3i Formula is all about delivering leads.

In our previous post we wrote about SEO, and how most SEO companies try to sell you the wrong thing. We believe that You Don’t Need an SEO Company, traffic to your website will not change your business by itself, and SEO just delivers you traffic. SEO experts not only don’t do the right things, they don’t even know the right questions to ask!

“All right Mr. Smarty Pants”, we hear you saying, “These Hand Crafted Platypus homes aren’t gonna sell themselves! If you’re saying I don’t need to rank #1 for Artisanal Platyplode Abodes and my other keywords, then just exactly what is it that you think you and your fancy pants marketing agency can do for me?” (more…)

You Don’t Need a SEO Company

You Don’t Need a SEO Company

Want to know a secret? despite what you’ve heard, you don’t need to hire a Search Engine Optimization (SEO) company, you don’t need a marketing agency to come in and do your SEO. What you need is content that outlines the pain points your prospects are having, and details the benefits of your solution.

At NorthIQ, we like to think of ourselves as a little bit like Penn and Teller, we lift the veil of secrecy on the world of marketing and tell you things we’re not supposed to tell you. This makes us very different than our competition, and frankly makes some of them hate us.

The product most SEO companies deliver is snake oil, it will cost you a lot of money, doesn’t do much good, and in fact in some cases will actively harm your business. In the best case scenario, you will waste time and money building something tuned for algorithms that change all the time.

This isn’t the first time we’ve written about SEO, last year we wrote that “SEO is a Big Pile of Crap!“, guess what? It still is. (more…)

SEO is a Big Pile of Crap

SEO is a Big Pile of Crap

The “On Page SEO” game is out of control, companies are trying to manipulate Google by “optimizing their on page SEO”.

As a result you have entire pages on the internet that look like some sort of SEO Automation Robot has gone wild.

According to the “SEO Experts”, you need to stuff your pages with the keywords you want to rank for, the more times the better!

Each page on your website should have multiple iterations of the keywords you want to rank for, which means it’s time for Artisanal Platypus Abodes. (more…)

I Quit My Job. The Reason Why Will Surprise You.

I Quit My Job. The Reason Why Will Surprise You.

Sorry were you looking for content about quitting your job and/or Super Mario Bros? My bad…

Ever click on a link and the resulting content is not at all about what you clicked on or it wasn’t exactly what they promised? Find it annoying and frustrating?

The term for this tactic is “click bait”, and this is where the internet seems to be moving. More and more marketers are using this same methodology to maximize clicks to their free downloads. Promise something big to encourage form completes, meanwhile the actual content is a shadow of what was promised.

It’s annoying. It’s frustrating. And it’s not sustainable for building a business. (more…)