Sorry were you looking for content about quitting your job and/or Super Mario Bros? My bad…
Ever click on a link and the resulting content is not at all about what you clicked on or it wasn’t exactly what they promised? Find it annoying and frustrating?
The term for this tactic is “click bait”, and this is where the internet seems to be moving. More and more marketers are using this same methodology to maximize clicks to their free downloads. Promise something big to encourage form completes, meanwhile the actual content is a shadow of what was promised.
It’s annoying. It’s frustrating. And it’s not sustainable for building a business. (more…)
I signed up for a PDF a couple of weeks ago about something I was moderately interested at the time. To be honest, I saw the file, and was interested in .
Immediately I got three response emails. One contained the PDF that I wanted, the next one (sent five minutes later, before I could even download the file) was a follow up question, and the next, sent 30 minutes after the first, was an urgent plea for me to join a webinar in the next hour.
I kept up with the mailing list for two weeks, and I counted the emails that were sent to me, in the end there were 38 emails delivered to me over the course of 13 days from this one marketer. (more…)
Building websites is not hard. Pretty much anyone with access to a computer, some rudimentary HTML skills, and some basic understanding of the way the internet works can build a website.
We’ve established that everyone should have a website in our post on Digital Sharecropping – “Digital Sharecropping is Dangerous“. Not everyone asks the follow up question though.
What is your website doing for you? Is it generating leads? Is it creating opportunities? Is it helping to build your brand?
This is where a digital strategy comes in. Your website is like any other tool in your business, you need to look at it, analyze it, and make sure that it’s delivering results for you. (more…)
Sharecropping is a farming term for growing your crops on someone else’s land. The land owner gets paid for the use of the land, and you get all of the risks and rewards that come along with the crop itself. It’s an ancient tradition, and it usually benefits both parties. However, as the share cropper, any investments you make to the land are ultimately to the landlord’s benefit. If you take really good care of the land, and make it more fertile, the landowner can raise your rent the next season, or change the terms of your lease.
The same is true in the digital world. (more…)