We’re knee deep in a municipal election here in London Ontario, which falls fairly close to a recent Provincial election, and only a couple of years removed from a Federal election. Because of the fairly tight timelines of municipal elections (candidates had to declare themselves formally before the end of August, and voting takes place October 22nd), the signs are out in force.
I’ve talked to a number of people who’s opinions on this years signage varies between interest to annoyance. In my own drive, I pass by between 100 and 200 signs depending on the route I take on my 11 minute commute to the NorthIQ offices. The number varies so widely because the lesser trafficked routes tend to have fewer signs, while large public lots tend to have many more signs, and the university is virtually sign free.
I was thinking about how these signs are a very specific type of marketing, and how many of them have the same benefits, drawbacks, risks, and pitfalls of the marketing we do every day. (more…)
With some services you can easily see they’ve done a poor job for you, if your car starts making a clunking sound after visiting the mechanic, you’ve probably got a bad mechanic. If your haircut looks horrible, you probably have a bad hairdresser. If you get the wrong leg amputated, you probably have a bad doctor.
Digital marketing can be a little more difficult to come to that conclusion.
How can business owners avoid being preyed upon by unethical digital marketing agencies?
The following are sure-fire things to watch out for when working with your digital agency, or to keep an eye out for when trying to procure services from one. (more…)
Years ago, I was fresh out of school and the company I worked for, a small and growing company sent me to a marketing conference (DMA). This was maybe 2001, 2002. The company I worked for was small and spent a fair bit of budget to send me, a young graphic designer to this marketing conference. It was held by a reputable marketing organization at the time and the topic was direct marketing. In retrospect it was an industry that was about to suffer setbacks. But they were branching out into digital. (more…)