Stop Using Popups

Stop Using Popups

by | Jul 10, 2017 | Content Marketing, Digital Marketing, Marketing

As we were talking about promotional strategies, Brian brought up the idea of using a pop-over to promote sign ups to the NorthIQ Smarter Business Newsletter (which in my incredibly biased opinion, is the best free marketing information you’ll find on the internet today).

I immediately shot him down and told him that was the single worst idea he had ever had.

Back in the “good old days” we would see the occasional in-page popup.  They were usually designed to be useful, maybe to let you log in, or to show you some features you didn’t know were there.

They were useful, so we tended to pay attention to them.

Then, there were more.

Now, in true marketing-ruins-everything fashion they are absolutely everywhere.

And they need to go away. Be put down. Eliminated. Burned at the stake. (more…)

Auto Responders with Mail Chimp – Revisited

Auto Responders with Mail Chimp – Revisited

by | Mar 10, 2017 | Content Marketing, Lead Automation

We’re doing a bunch of work on Manage Comics this week. One of the things we were working on were the landing page and auto-responder for Manage Comics.

When you inquire about Manage Comics, you get a 32 page download sent to you automatically.  This download tells you everything you need to know about Manage Comics and how it works.

My plan, like everything else with Manage Comics, was to build the guide when the first person asked for it. That day came, and I started writing. (more…)