Hot Buzz was an idea that Craig and I had inspired by Hot Ones from First We Feast, what if we got together with some folks, ate some chicken spicy chicken wings, and asked some hot marketing questions.
Our very first episode was an experiment in just seeing how we would do a show, and if it could be successful. We live streamed it to Facebook, and Craig created a fun little logo of a bee spewing fire for our initial episode. We didn’t take a lot of time with production or editing, the idea was just to get it out there and see what people thought of it.
We do this with everything that we do. We try things, experiment with them, and over time make them better.
Here’s the thing. If you wait in hiding and polish your idea something perfectly shiny and brilliant you face a few problems. Your idea might never see the light of day, perfect is the enemy of great, and making that perfect thing takes time. You might make something perfect that nobody wants to see. You will invest a ton of time into something that might not work.